Work experience

• Public Relations Intern

  DEVRIES GLOBAL

  2025.12-Current

  (7 months)
• Marketing Intern

  Roland Berger

  2025.03-2025.06

  (4 months)

  • Conducted market research and prepared briefing reports for senior partners attending international conferences and industry events. • Assisted with content editing and translation for internal publications and WeChat articles to ensure accuracy and clarity. • Supported social media operations across platforms (WeChat, Weibo, Zhihu), contributing to a follower growth of 2,381 and a peak article view of 7,921. • Monitored brand exposure in media and social platforms, tracked key metrics, and provided data insights to support content strategy.
• Product Management Intern

  IM Motors

  2024.07-2024.09

  (3 months)

  1. Market Analysis a. Researched UK EV market with focus on Mercedes EQE and Kia EV5. Collected specs from official sources and user insights from platforms and forums to build a clear comparison table (ADAS, smart cockpit, powertrain, comfort, pricing). b. Supported product configuration and pricing analysis by mapping competitor feature-price combinations against target user scenarios and local preferences. c. Proposed actionable improvements (e.g. upgrading manual to powered tailgate) to enhance competitiveness and user appeal. 2. Product Communication a. Updated and optimized product presentation decks for press events and client meetings to clearly convey product value and boost order intent. b. Maintained internal product materials to align cross-functional teams and ensure accurate messaging across overseas social media channels. c. Translated key technical and branding content (e.g. spec sheets, feature lists, highlight copy) to support localized product brochures and brand assets.

Educational experience

• Shanghai University of International Business and Economics

  Bachelor of Arts - BA English for International Business

  Subject: Marketing, Business and Management Practice, English for International Trade, Advanced Business Writing, Project English, Intercultural Communication
• UC San Diego

  During my exchange at UCSD, I took four courses spanning humanities and business, which enriched my academic experience. 1. Media Forms and Culture: I earned an A-, gaining insights into how media shapes culture through film, television, and advertising. 2. East Asia: The Great Tradition: I received a B+, deepening my understanding of East Asian history, philosophy, and cultural traditions. 3. Business Decision Making: I achieved an A, enhancing my analytical and problem-solving skills through case studies and practical exercises. 4. Digital Marketing: I earned an A+, mastering strategies like SEO, social media marketing, and data analytics, which sparked my interest in the field. Overall, this exchange broadened my academic knowledge, strengthened my critical thinking, and expanded my global perspective.
• University of Lancashire

  Bachelor of Arts - BA English for International Business

Languages