Work experience

• Marketing Manager

  Zmesh Fz LLC ( Uae Based - Remote

  2022.11-Current

  (3 years)

  As the Marketing Manager at ZMESH LLC, I led the development and execution of strategic marketing initiatives to enhance brand visibility and drive growth. I successfully managed cross-functional teams, executed digital and traditional marketing campaigns, and fostered partnerships. My role focused on increasing brand awareness, optimizing customer acquisition strategies, and delivering measurable results in sales performance. ▪ Strategic Brand Management: Spearheaded marketing strategies to increase brand awareness and drive sales for international brands including MSI, BullGuard, Wacom, and Alcatel. ▪ Campaign Development & Execution: Led the creation and execution of multi-channel marketing campaigns, enhancing brand visibility and customer engagement across digital platforms, print media. ▪ Market Research & Analysis: Conducted in-depth market research and consumer insights to drive targeted marketing initiatives, increasing ROI and improving customer acquisition strategies. ▪ Social Media & Digital Marketing: Developed and managed social media strategies, content marketing, and email campaigns, improving engagement and lead generation for international brands. ▪ Creative Direction & Branding: Led creative teams in the development of visually compelling content, ensuring consistency in messaging and branding across all marketing materials. ▪ Data-Driven Decision Making: Utilized analytics tools to measure the effectiveness of campaigns, optimize strategies, and enhance overall performance, resulting in a significant boost in both online and offline sales.
• Program Officer

  AlKhidmat Foundation Pakistan

  2017.06-2019.11

  (2 years)

  Alkhidmat Foundation Pakistan is one of the leading, non-profit organization, fully dedicated to humanitarian services. Alkhidmat continue to work tirelessly for the relief of affected people across Pakistan and worldwide. ▪ Identified, developed and manage contacts with other agencies. ▪ Identified the external contacts to support specific program directions and projects. ▪ Identified donors. ▪ Assessed proposals, including conceptual, methodological, operational, evaluative, and financial aspects. ▪ Explored the potential for support and participation by the research community.

Educational experience

• Iqra University

  Advertising

  2016.03-2020.04

  (4 years)

  Advertising and Marketing

Languages