· Partnered with cross-functional teams (product, ops, comms, and wholesale) to launch seasonal initiatives, ensuring cohesive go-to-market strategies that aligned with business objectives and supported adoption across partner channels. · Led the end-to-end process for seasonal and product launches, from campaign briefing and asset production through final deployment, maintaining timelines, approvals, and brand standards. · Created and distributed campaign recap decks to analyze performance, capture audience insights, and inform future launch strategies in alignment with business and category objectives. Wholesale Account Management - Analyst · Managed operations for North American wholesale accounts (~$50M/month), serving as the primary liaison to streamline processes, drive efficiency, and maximize results that supported both company growth and client success. · Collaborated with logistics, finance, and planning to resolve port dwell backlogs, prevent late launches, and dispute chargebacks—cutting related costs by double-digit percentages and protecting quarterly revenue. · Analyzed and supported new ERP system processing, surfacing unrecognized revenue during cutover and partnering with internal teams to recover missed billings—improving data accuracy and strengthening partner trust during the transition.