3 years 4 months (2 years 9 months)

Main mission: development and commercialization of Screen On Demand’s offering in the French market. ✓ Strategic portfolio management: oversaw a portfolio of media agencies including OMD, Re-mind PHD, Hearts & Science, Havas/Arena Media, Mediakeys, independent agencies, and direct clients, driving ambitious commercial objectives. ✓ Business development: prospected, acquired, and retained new clients, ensuring consistent portfolio growth. ✓ Media strategy and brief management: designed tailored recommendations (targeting, formats, orchestration) to meet client needs. ✓ Campaign coordination: collaborated with media agencies, creative agencies, and advertisers to ensure seamless campaign execution and client satisfaction. ✓ Strategic monitoring and innovation: identified emerging advertising trends (formats, technologies, consumer behaviors) to enrich and differentiate Screen On Demand’s offerings. ✓ Performance analysis: monitored and optimized campaigns with precise KPIs, delivered insightful reports, and implemented Brand Lift Surveys to measure impact. ✓ Creative concept development: contributed to the creation of innovative formats tailored to the French market. Key clients: Renault, Nissan, Volkswagen, Club Med, Center Parcs, Pierre & Vacances, and more. 职位:Sales Manager France

(1 year 1 month) Reworld Media is a French media group owning iconic brands such as Closer, Télé Star, Top Santé, Grazia, Auto Plus, and more. Main mission: providing clients with expert guidance and support in defining and implementing their digital communication strategies through Reworld Media's platforms. ✓ Business development: managed and expanded the advertising sales portfolio, achieving targeted revenue objectives. ✓ Tailored media strategy: designed multi-platform media plans (print/digital) addressing advertisers' specific needs and challenges. ✓ Advertising campaign management: collaborated with internal teams to ensure campaign success and high client satisfaction. ✓ Digital performance optimization: contributed to the enhancement and animation of website performance in partnership with the Digital Marketing team.

(1 year 7 months) in offline and online media buying for Canadian and American clients (Bell,Couche-Tard/Circle K, McKesson, etc.) Main mission: strategic planning and 360° optimization of advertising campaigns for key accounts in the retail, pharmaceutical, telecommunications, and tourism sectors. ✓ Media strategy development: defined objectives (KPIs) and created tailored media plans in collaboration with expert partners (online, offline, advertisingnetworks). ✓ Market research and consumer insights: analyzed media consumption habits to position brands optimally and enhance their visibility. ✓ Performance optimization: conducted in-depth campaign performance analyses, providing strategic guidelines and adjustments to improve ROI. ✓ Budget management and coordination: supervised advertising budgets, tracked timelines, and managed the delivery of advertising assets within deadlines.