Work experience

• Senior National Sales Account Manager

  Huawei

  2021.08-Current

  (4 years)

  (4 years 3 months)
• Senior Retail Sales Manager

  Acer

  2020.03-2021.08

  (a year)

  (1 year 6 months) Duties and responsibilities: Responsible for retail/etail/omnichannel business within Mexico Develop relationships with main retail customers (Liverpool, Palacio de Hierro, Amazon & Mercado Libre) Develop and execute business plans to deliver objectives and contribute to driving brand expansion (demand generation, leading marketing activities/Impact ROI report) Main Achievements: Increase revenue & market share above target Liverpool, Palacio de Hierro, Amazon, Mercado Libre & Best Buy 2020 Sales +120% YoY & 2021Sales +55% YTD 2020 Gross Profit +30% YoY & 2021 Gross Profit +10% YTD Acquired the most important Etail Account, Mercado Libre 3P & 1P (5 MDDAnnual sales goal)
• sr. risk manager - operational & business development

  Walmart

  2011.02-2016.03

  (5 years)

  (5 years 2 months)
• Business Development Manager

  Coats

  2008.07-2010.08

  (2 years)

  9 years 1 month (2 years 2 months) May Achievements: • Exceeded 2008 Sales & Profit goals by up to 24% & 25% respectively (P&Lresults) • Successfully 2008 Sales target achievement about 4.5 MDD, reporting a sales growth of 2% and Gross Profit growth of 35% (WAL-MART andCHEDRAUI). • Sales Cost renegotiation with WAL-MART getting a GM rise of 5 percent (distribution & logistics cost renegotiation). • Acquired new Retail Customers (SORIANA and COMERCIAL MEXICANAachieving a sales growth of 22% above target in 2008, 1 MDD). • Prospect new markets (COSTCO, OFFICE DEPOT, BODEGA AURRERA,CASA LEY about 1MDD of the 2009 sales forecast). • Reduced Retailers credit limit from 90 to 60 DSO & Recovery of overdue with CHEDRAUI by 200,000 USD. May Achievements: • Leading for SAP implementation with specialization in PP, WM & MM modules • Owner of the CRM project & VMI for its implementation in México to improve Service levels (Integrating customer-focus marketing plans for new and existing products with the management of the supply chain as the Customer Relationship Management). • Owner of the B2B, Demand Planning & Inventory Optimizer implementation. • Successfully Logistics KPI ́s achievement (DIO days of inventoryOutstanding, Operating Profit & Net Working Capital). • Production & Procurement Plan in line with the Sales forecast & Inventory policy, supporting annual sales increase and inventory shrink reduction. • Improve Line Fill Rate to 95% and Service Level to 98% • Owner of the Finantial S&OP process for the consumer products to deliver results accordingly to the business plan • Exceeded 2007 Sales & Profit goals by up to 14% & 18% respectively (4MDD Annual sales goal for WAL-MART and CHEDRAUI).
• Production Planning and Procurement Planning

  Eastman Kodak

  2000.06-2001.08

  (a year)

  (1 year 3 months)
• trainee para la implementacion de sap/ r3

  l'oreal

  1998.04-2000.06

  (2 years)

  (2 years 3 months)
• Senior National Account Manager

  Wacom Technology Corp.

  2016 - March 2020 (4 years)
• Toreo

  Responsibilities • Risk management, control and governance process in the areas of Business Development, Operations & Logistics. • Issuing Audit reports to senior management and Internal Audit Committee • Assurance and consulting activity to add value and to detect weaknesses in existing controls or in the conduct of operations, whose solution suggests lower costs, increase business efficiency and achieving optimal results (Part ofthe KPI monitoring committee). May Achievements: • Successfully 2011 Audit Plan achievement & Results: GROCERIES, CLOTHING and DRUGSTORE - Exceeded 2011 Sales & Gross Profit goals (13.3% & 13 % growth respectively vs. 2010 results in P&L - 12.4 % EBITDA growth against 2010 - Net Profit growth 13.8% against 2010 P&L results, 50 basis points above the growth in sales. - 2011 Audit reports issued to assure corrective actions & implementation to mitigate and prevent potential risks with future impacts: • Business development with Suppliers (Procurement process), price negotiations & agreements GROCERIES, CLOTHING and DRUGSTORE in Bodega Aurrera, Wal-Mart Supercenter, Superama, Sam ́s Club & Suburbia. • Groceries Supply chain and replenishment process • Store Back office Operations • Receipt process & Shrink reduction in stores • Retail Price changes process • Perishables Receipt process and supply network in CEDIS • Dry logistics network inter CEDIS • HORECA business development in SAM’s Club.

Educational experience

• ITESM

  Industrial Engineering, Industrial engineering

  1994.01-1999.01

  (5 years)

Certificates