Work experience

• Commercial Director | Marketing Manager & Communications | New Business Manager

  Exertis Benelux B.V., 's-Hertogenbosch, Rosmalen, Moerdijk, Oss

  2018.09-2026.07

  (8 years)

  Since September 1, 2024: Head of Operations for the full brand portfolio of Exertis Amacom (consumer electronics) and Exertis AV (Professional AV/UCC) >€215 million in commercial procurement value Relationship Management for 110 brands (including Samsung, LG, Philips, Tefal, Segway, Sonos, Sage, Yealink, Bose, BenQ, Netgear); Since March 2019: Chief Responsible Officer for 'Marketing & Communications' (events, brand marketing, digital marketing, Quecom ordering and information system, internal and external communications, etc.). Since September 2018: Primary responsibility for 'New Business Development' (launching new brands, acquiring new customers, developing new commercial propositions, attending trade fairs, etc.); Overarching tasks and responsibilities: e.g., drafting and monitoring the 'Budget & 3YP' initiative within the corporate environment (part of DCC plc.) Developing vendor annual plans Translating commercial strategies into concrete actions and campaigns targeting>2,500 CE and Pro AV/UCC customers Vendor performance measurement (relationship management, revenue growth/margin improvement) Data analysis (e.g.) PowerBI, Dynamics, GA4) Daily management and guidance for three teams (25 colleagues) Comprehensive commercial support throughout the wind-down phase.
• Commercial Manager Marketing & Communications Manager Commercial Support Staff – Internal Services

  FC Den Bosch N.V., 's-Hertogenbosch

  2003.07-2018.08

  (15 years)

  Responsible for the commercial revenue component of the budget (e.g., sponsorship (Businessclub – 350 companies), merchandise and ticketing Relationship Management: managing existing sponsors and recruiting/acquiring new sponsors among mid-and high-tier companies); Organizing events (sponsorship activities, open days, competition days, etc.); Marketing & Communication (digital marketing, brand image, customer journey, acquisition and loyalty programs, internal/external communication) Introduction of the unique seasonal campaign concept "Pay Per Point" with (inter)national media exposure; Social development (establishment of foundations, organization of events for charitable purposes, recruitment of partners).
• Daily chores and holiday work

  Various employers – 's-Hertogenbosch (and surrounding area)

  1995.09-2006.08

  (11 years)

  Albert Heijn (vegetables & dairy products, team management, chairman of the Employees' Association); Various holiday assignments (cleaning, production, etc.).

Educational experience

• HEAO-CE

  SPECO (Sport, Economy and

  1998.09-2002.06

  (4 years)
• Secondary school

  1992.09-1998.06

  (6 years)
• Fontys University of Applied Sciences, Tilburg
• Jeroen Bosch College, 's-Hertogenbosch atheneum

Languages