Work experience

• Senior Content Strategist

  Lyft

  2025.09-Current

  (9 months)

  Lyft offers ride-hailing services, scooters, and bicycle-sharing systems in the US, Canada, and Europe. • Driving growth with video ads, out-of-home ads, push notifications, in-app alerts, and emails. • Optimizing lifecycle marketing campaigns to boost engagement and performance metrics. • Leveraging AI tools to scale content production across lifecycle and performance channels.
• Senior Writer

  Turo

  2022.08-2025.04

  (3 years)

  Turo is the world’s largest peer-to-peer car sharing marketplace. • Led copywriting for high-impact B2B and B2C marketing campaigns. • Served as lead writer for performance marketing, lifecycle marketing, and employer branding. • Collaborated with product, design, and engineering teams to draft UX copy and improve clarity. • Created a comprehensive localization glossary to increase translation efficiency and consistency. • Ghostwrote SEO-optimized editorial content for executives (CEO, CMO, CDO).
• Content Marketing Manager

  Blitz

  2021.03-2022.07

  (a year)

  Blitz is a companion app for PC games that helps gamers improve their play. • Developed integrated content strategies to boost organic traffic, app downloads, and brand cohesion. • Wrote and reviewed marketing and UX copy to support new product features, growth, and operations. • Partnered with product managers, designers, and engineers to revamp all major Blitz landing pages. • Designed and promoted in-app challenges sponsored by Grubhub and Lenovo. • Launched Blitz in China and streamlined localization workflows.
• Support Content Manager

  Niantic

  2019.06-2020.12

  (2 years)

  Niantic Inc. is an AR gaming and technology company best known for developing Pokémon GO. • Directed player support content production, strategy, and localization for all Niantic titles. • Developed a brand narrative and style guide to unify support communications. • Created help articles, FAQs, videos, and visuals to enhance player experiences. • Worked with product, PR, and marketing colleagues to draft player communications.
• Dorabot

  Marketing & Communications Manager

  2018.04-2019.06

  (a year)

  Dorabot designs and deploys AI-powered robots and software for warehouse automation. • Led international marketing, PR, executive communications, and internal communications. • Elevated Dorabot's brand narrative through webpages, white papers, and earned media. • Organized trade show appearances and spoke at recruiting and startup community events. • Hosted office tours for reporters, venture capital firms, investors, and business partners. • Collaborated with the product team to craft UX copy for proprietary robot control software.
• Copywriter

  DJI

  2015.10-2018.03

  (2 years)

  • Wrote and edited web copy, social posts, video scripts, press releases, product manuals, sales collateral, marketing emails, tutorials, e-commerce content, and UX copy for apps and software. • Managed freelance writers and one in-house technical writer/editor. • Wrote SEO-optimized blog posts that sold thousands of products. • Launched and led content strategy for DJI Support social media channels. • Ran photo and video contests through the DJI Owners Group on Facebook. • Spearheaded a copywriting team initiative to draft and distribute a DJI style guide.

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