Work experience

• Project Manager

  BOSCH

  2024.02-2024.08

  (7 months)

  Project management of diverse projects, including coordination with managing directors on steering committees. Including: - Content creation for flagship events - Compilation and presentation of project data - Supervision of 6 product launch event and cross-functional collaboration
• Brand Manager

  OPPO

  2018.09-2023.02

  (4 years)

  Executed 10 brand partnerships, including Game of Thrones × OPPO, YouTube × OPPO, Avengers: Endgame × OPPO, Captain Marvel × OPPO, National Geographic Channel × OPPO, International Cricket Council × OPPO, Sony Music India × OPPO & Spotify × OPPO Led 30+ social media campaigns using data insights to optimize content strategy, drive engagement, and improve KPIs across Facebook, Instagram, and YouTube Executed 20+ TVC campaigns through all phases of production, ensuring seamless execution Integrated 360° brand strategies, aligning cross-functional teams - Digital, PR, and Media Organised 30+ launch events in India and developed social media content for 40+ products Worked on 40 campaigns with teams in China, India, Australia, the UAE, the UK, and the US.
• Copywriter

  WUNDERMAN THOMPSON

  2017.02-2018.09

  (2 years)

  Campaign development and execution for leading brands. Including: - Creation of campaigns for Times of India, Airtel, and Hero Bikes - Development of the 'Read to Lead' campaign for Times of India
• Copywriter

  MCCANN WORLDGROUP

  2015.11-2016.11

  (a year)

  Campaign development and execution for renowned brands. Including: - Creation of the TVC campaign for Perfetti Van Melle - Alpenliebe JuztJelly
• Content Writer

  NOIDANEWS

  2011.02-2013.02

  (2 years)

  Wrote content for leading skincare brands Olay Anti-Ageing Cream and Pond’s Cold Cream.

Educational experience

• EBS EUROPEAN BUSINESS SCHOOL, GERMANY

  Master of Business Administration (MBA)

  2023.01-2024.08

  (2 years)

  Strategy & Marketing
• Xavier Institute of Communication, St. Xavier's College, Mumbai, INDIA

  Advertising & Marketing Communication

  2014.06-2015.04

  (a year)

  Post Graduate Diploma (PGD) in Mass Communications - Advertising & Marketing Communication
• BIRLA INSTITUTE OF TECHNOLOGY, MESRA, INDIA

  Bachelor Of Science (B.Sc.) In Animation & Multimedia Communication

  2009.06-2012.05

  (3 years)

  Bachelor Of Science (B.Sc.) In Animation & Multimedia Communication

Languages