Work experience

• Managing Director （Southeast Asia）

  TURCK BANNER Singapore Pte Ltd

  2025.04-2026.02

  (a year)

  Responsible for overall Southeast Asia operations for 3 legal entities i.e. Singapore, Malaysia, Thailand of total revenue close to 20M USD in year 2025. Singapore, Malaysia over-achieved 2025 revenue target of approx. 40% each respective country. Manage entire team of 20+ team members from different functions (MD of country, Sales. Customer Service, Inside Sales, Marketing) . Concentrated industries focused i.e. Semiconductors, Intralogistics, Food and Beverage, Machinery, Mobile Equipment. Targeted customers profiles: End users, OEMs, System Integrators, Distributors, Contractors. Full scope of managing company P&L i.e. Topline, Margin, Costs & EBIT Working with the different front offices to align on business objectives for growth within the Southeast Asia region. Explore aggressive growth plans in growing counties e.g. Thailand, Vietnam, Indonesia, creating multiple demand generation channels to enrich the competitiveness of Turck Banner brand in the region. Propose business plans / business cases on driving initiatives which benefits Turck Banner Southeast Asia in the coming years (e.g. growth plan, warehousing model, regional support structure(cost-cutting) etc). Aligned on a sustainable selling approach to enable local sales team to drive predictable MRO streams whilst re-deploying effort into solution selling approach. Enablement efforts extended to channel partners to uplift the extended sales force capability too. Involved heavily in the new project of warehouse transformation (started Jan2025); working with external 3PL in Penang to explore joint cost efficiencies; delivery optimization; stocking strategy by each front offices to manage the balance between cost of holding vs turnover to revenue. Strengthen and develop multiple new channel streams in countries boost the MRO business strategy within the region. Create creative marketing strategy to excite the market on building brand awareness to target customers of different cultures across Southeast Asia. Effective people management by embracing diversity e.g. gender, age groups, nationalities, cultures. Produce a high motivation and collaborative team culture to win.
• General Manager, Telemecanique Sensors (Asia Pacific)

  SCHNEIDER ELECTRIC (Industrial Automation -Process Automation Division), Singapore

  2017.09-2025.03

  (8 years)

  2022.07——2025.03，General Manager, Telemecanique Sensors (Asia Pacific)，SCHNEIDER ELECTRIC (Industrial Automation -Process Automation Division), Singapore. Directed the overall APAC commercial P&L, with topline KPIs between USD 16-19 million and a bottomline KPI of approximately 55% GM. Managed the OPEX budget for Singapore as the regional headquarters of Telemecanique Sensors across 16 countries in Asia Pacific. Oversaw operations in multiple countries including Japan, Korea, Taiwan, Singapore, Malaysia, Brunei, Indonesia, Thailand, Vietnam, Myanmar, Laos, Cambodia, Philippines, Hong Kong, Australia, and New Zealand. Led a streamlined team across the APAC region consisting of key functions within the commercial organisation, including Sales, Marketing, Product Management, Order Management, Customer Service, and Demand Planning. Demonstrated high energy and a self-starter mentality by operating a new business in a ‘start-up’ mode, successfully carving out Telemecanique Sensors from Schneider Electric and establishing new IT systems, Customer Master Data platforms, and pricing structures from the ground up. Conceived a new channel Go-To-Market strategy with newly appointed specialist partners throughout the Asia Pacific region. Established channel rationalisation by redefining the channel model for each country, thereby enhancing business agility within the industrial market. Revamped promotional and selling strategies for Telemecanique Sensors through partner enablement tactics and initiatives aimed at invigorating quarterly demand generation efforts. Engineered an optimised business flow architecture, including incoterms to offer to our partners/ customers. Established new commercial contracts for channel engagement and proposed renewed commercial agreements with partners, detailing specific benefits and duties as stipulated in the commercial policy to encourage desired behaviours from distributors. Developed new market promotional and communication tools to generate excitement in the market. Ongoing initiative to drive ‘new offer introduction’ set for Q4 2024 for the Photoelectric offer range within the packaging application sector. Reformed the price approval process to address margin erosion and recovery in the evolving business model. 2021.04——2022.06，Channel Sales Director, Field Instruments & Telemetry, SCADA Remote Systems, APAC. SCHNEIDER ELECTRIC (Industrial Automation -Process Automation Division), Singapore. Contributed to the annual target of EUR 31 million in business via a Channel Partner GTM model in APAC for Field Instruments & Telemetry SCADA Remote Systems, improving forecast accuracy to SIOP for orders. Led sales activities across multiple countries (Sales, Marketing) implementing the Channel GTM strategy through innovative commercial initiatives to drive excellence across the Channel community. Facilitated cross-business collaboration to ensure the full delivery of Schneider's suite of products and services, supporting Channel Partners in becoming leading contributors to the EcoStructure Power story. Evaluated, identified, recruited, and nurtured partners through Schneider's Top Class global channel programme, leading efforts in Channel Marketing, Offer Marketing, Proposals, and Technical Sales to effectively execute the overarching Channel GTM strategy. Guided channel partners on their digitalisation journey (CAPEX savings) by offering Schneider technologies and nurturing channel ecosystems to enhance OPEX efficiency. Engaged actively with country channel partners during external sales events to drive increased sales, enhancing Schneider’s market share across various sectors (e.g. O&G, CPG, MMM, WWW, Pharma). Collaborated with offer marketing teams at global, regional, and country levels to inform the Channel community regarding new advancements in Schneider’s offerings, jointly creating impactful marketing promotions and animations for HERO products. Participated in the global channel community to remain updated on best practices while introducing innovations to effectively manage the channel ecosystem in EAJ. 2019.10——2021.03，Regional Channel Development and Commercial Leader (Sales), EAJ. SCHNEIDER ELECTRIC (Energy Management -Power Products Division), Singapore. Drove contributions towards an annual business target of EUR 400 million through the Channel Partner GTM model in EAJ, ensuring forecast accuracy for SIOP on both orders and sales. Led commercial activities across countries, fostering initiatives aimed at promoting Channel community excellence across all tiers. Facilitated business collaboration in each country to ensure the seamless delivery of Schneider’s products and services, aiming to establish the best Channel community for EcoStructure Power. Evaluated, identified, recruited, and developed partners within Schneider's Top Class global channel programme to develop strategic capabilities. Guided channel partners through their digital transformation journeys (CAPEX savings) while offering Schneider technologies to enhance their operational efficiency. Maintained active involvement in country engagements, ensuring follow-up on Channel activities for critical stakeholder groups, including Panel Builders, Contractors, and Specifiers. Actively engaged with country channel partners at external sales events, fostering increased sales and expanding Schneider's wallet share. Strategically collaborated with offer marketing teams across global, regional, and country levels to keep the Channel community informed of new advancements and jointly create marketing promotions targeting HERO products. Contributed to global channel community efforts, updating on practices from mature countries and adjusting strategies as necessary to enhance channel management in EAJ. 2017.09——2019.09，Commercial Excellence Sales Leader, APJ. SCHNEIDER ELECTRIC (Process Automation), Singapore. Led a diverse team across the APJ region in driving commercial excellence within the Sales organisation of the Process Automation business. Served as a pivotal link between Global and APJ, collaborating with two leadership teams to oversee major deals, ensuring alignment with key business metrics such as Orders, Revenues, GM%, CCO GM% etc. Engaged with individual sales teams in each country to facilitate effective business transformation planning and execution.
• Business Development Sales and Alliance Manager

  HEWLETT PACKARD Enterprise

  2014.05-2017.09

  (3 years)

  2015.09——2017.09，Business Development Sales and Alliance Manager, Data Center Networking, APJ. HEWLETT PACKARD Enterprise (Data Center Hybrid Cloud), Singapore. Accountable for rigorous revenue and margin analysis and projections for FY17 targets; focused on driving new business revenue streams for HPE. Expanded the existing portfolio and assumed an expanded hybrid role in sales and operations to support a newly formed business unit focused on Data Center Networking, targeting USD 15 million for FY17. Collaborated with Arista (HPE’s preferred third-party vendor) to establish networks across APJ, strengthening the Go-To Market strategy for selling Arista products into HPE orders. 2014.05——2015.08，Commercial Excellence Leader, APJ. HEWLETT PACKARD Enterprise (Servers), Singapore. Championed the development of business management systems, cadences, and frameworks, enabling the tracking of sales performance and delivering actionable insights to top management. Facilitated close engagements across all APJ countries to identify and nurture incremental revenue opportunities, seeking synergies across other business units to capture major strategic deals. Successfully bridged collaboration efforts within the Servers BU, generating potential leads across business units.
• Sales Excellence Leader, Asia Pacific

  ELSEVIER Asia Pacific, Singapore, Singapore

  2013.02-2014.04

  (a year)

  Led a team to oversee two distinct markets within APAC: Corporate and Academic & Government sectors, representing an annual renewal revenue of approximately USD 130 million. Directed the global ‘Leads generation’ project, where the E-Sales Support team-initiated efforts that resulted in new sales generation, achieving revenue of approximately USD 530,000. Achieved a final renewal revenue tally of USD 128 million across both A&G APAC and Corporate markets, with notable overachievement of targets in select markets (ANZ, Korea, SEA).
• Sales Planning / Operations Manager, Asia Pacific

  HEWLETT PACKARD Financial Services, Singapore

  2012.01-2013.01

  (a year)

  Supported APAC regions in exceeding their set revenue targets of USD 1.2 billion over the reporting cycle, contributing to overall success. Acted as a key member in formulating and tracking key sales metrics aligned with the Sales Compensation plan across APAC, interacting regularly with stakeholders such as Sales Directors and Marcom Managers on plan execution. Took the initiative to collaborate with Channel business partners to create performance tracking tools and deliver regular key reports to management.
• Commercial Operations Manager, Asia Pacific

  IMS HEALTH Asia Pte Ltd, Singapore

  2009.03-2012.12

  (4 years)

  Supported the APAC Sales Team over three years in achieving Sales Targets amounting to USD 5.6 million in recurring subscription-based business within the year 2012. Actively engaged in the weekly Sales Cadence Process, ensuring the efficient productivity of sales and quarterly revenue delivery across all countries. Managed commercial operations within a matrix organisation for the ASEAN and Pakistan region, directly reporting to the GM of ASEAN.

Educational experience

• University of Ireland, Dublin, Singapore

  Master of Science, International Business Management

  2006.07-2007.10

  (a year)
• Nanyang Technological University, Singapore

  Bachelor of Business, Banking and Finance

  2000.07-2003.06

  (3 years)

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