Senior Manager | Digital Media Strategy | Programmatic Trading Expert | Driving Performance | Digital Advertising. With over a decade of dedicated experience within WPP, I have progressed from a Digital Executive to a Senior Manager and APAC Cluster Lead. My career has been a journey of deep specialisation, beginning with foundational skills in digital campaign planning and execution, before advancing into a programmatic expert role in Malaysia and later, Singapore. This expertise culminated in regional APAC leadership positions, where I have been responsible for mentoring markets, driving operational excellence, and leading complex, data-driven strategies across diverse client portfolios. Currently, as APAC Cluster Lead for a major CPG client, I am spearheading a pivotal transformation of the media planning and activation model. My work focuses on strategic leadership, implementing centralised operational frameworks, and fostering cross-functional collaboration to enhance growth, quality, and media excellence across the region. My passion lies in leveraging deep expertise in biddable media to deliver innovative solutions that drive impactful business results.