Work experience

• Marketing Analyst (Strategic and Digital Marketing)

  grupo stenna - sao

  2024.12-Current

  (8 months)

  Stenna is a multinational group pioneering in Brazil, operating in the fields of audiovisual production, telecommunications, and entertainment. It provides complete and innovative solutions for prominent channels such as UOL, Times Brasil | Exclusive Licensee CNBC, ZooMoo Kids, BM&C, Record News, Jovem Pan News, NSports, Nosso Futebol, and AgroPlus. Key Areas of Focus: • Institutional Marketing (Stenna Group) • Kids Marketing (ZooMoo Kids channel) • Commercial (strategic support to sales teams) • Events and Institutional Relations Main Deliveries and Responsibilities: • Planned and executed over 40 promotional and institutional campaigns, connecting branding, media, and content. • Created editorial and strategic calendars for social media, email marketing (via Brevo), and seasonal campaigns (Christmas, Carnival, Back to School, etc.). • Led the rebranding of ZMK channel, handling new identity transition, strategy, briefing, scheduling, and aligning implementation across channel, social media, and website. • Launched the series Escola de Pais, including scripting and influencer activation strategies. • Developed customer journey flows and automated campaigns through email marketing. • Created original kids’ content for social media, such as ZooMoo Bulletin, Challenges and Games, Toy Making, and Guess the Sound. • Produced press releases, scripts, synopses, press kits, and institutional content. • Created materials and covered events such as Expo ISP, Rio2C, NAB Show, including banners, videos, emails, activations, and PR. • Communicated with animation producers to coordinate partnerships, receive videos, and content for campaigns. • Prospected, negotiated, and closed strategic partnerships with Hopi Hari, Museu Catavento, Dino Restaurante, KidzFestivalHouse, and the Independent League of Samba Schools of São Paulo. • Designed commercial presentations and catalogs for channels and partners like UOL, Times Brasil CNBC, ZooMoo Kids, BM&C, Record News, Jovem Pan News, Nsports, and Cindie. • Supervised a marketing intern and managed weekly deliverables (design, video, content). • Worked in collaboration with sales, content, operations, and institutional communication teams within the holding company.
• Marketing Intern (Social Media and Digital Marketing)

  Cogtive

  2024.06-2024.09

  (4 months)

  Social Media Management: Optimized and managed social channels (SCO), creating and editing visual content for LinkedIn, Instagram, Facebook, and YouTube using tools like Figma, Illustrator, Premiere, and CapCut. Oversaw editorial calendars and tracked the creative process through Pipefy. Marketing Automation: Developed and implemented email templates and automation flows in RD Station Marketing to nurture leads and streamline marketing processes. Lead Generation and Qualification: Delivered leads to the SDR team using RD Station CRM and conducted lead exportation and qualification from Meta Ads campaigns. Data Analysis and Reporting: Analyzed campaign performance and compiled metrics for marketing and sales using RD Station and Excel.
• Business Development and Communication Intern

  IDL Ventures

  2023.07-2024.05

  (a year)

  Market Research and Lead Qualification: Conducted market research to identify CRM solutions used by clients, optimizing the lead qualification process. Developed and executed LinkedIn and email campaigns to increase qualified leads for U.S. market expansion. CRM Management and Information Consolidation: Organized CRM data on investors, competitors, and products, facilitating strategic planning. Marketing Management: Led marketing efforts for TEP Global Arts, including content creation and campaign planning.

Educational experience

• Missouri Valley College

  Marketing Business Candidate

  2021.06-2024.05

  (3 years)

Languages

Certificates