Work experience

• Creative Marketing B2B LATAM

  Kaspersky

  2023.01-Current

  (3 years)

  I work on content production for the LATAM region, ensuring alignment with global positioning. I develop B2B branding tactics with a presence in the corporate market of South America. I also contribute to the presence in regional events focused on brand strengthening and relationship building with partners and clients. I’m also responsible for the localization and creation of campaigns, ensuring consistency and relevance in the market.
• Marketing Manager

  MN Estetik

  2023.01-2023.01

  I conducted market research to identify trends, consumer behavior, and competitor positioning, supporting the clinic’s strategic decisions. I was responsible for executing campaigns and creating content for social media, email marketing, and materials tailored to the journey of leads, prospects, and clients. I coordinated events and awareness initiatives, strengthening the brand’s presence in the luxury segment and leading the related teams.
• Marketing Analyst

  Jennie Huizenga library

  2022.01-2023.01

  (a year)

  I developed and executed marketing campaigns, created materials, and managed the library's media channels with a focus on engaging the academic community. I organized themed events, workshops, and cultural fairs, which resulted in a 30% increase in university community participation. Based on data analysis, I created targeted campaigns for newly arrived students, which led to a 25% increase in registrations and expanded the use of library services.
• Marketing Assistant

  Trinity Trolls

  2020.01-2022.01

  (2 years)

  Athletics I was responsible for producing sports content for social media, the website, and promotional materials, strengthening the identity of university teams. I planned and organized on-campus events with athlete participation, encouraging engagement within the academic community. I implemented strategies that led to a significant increase in game attendance. I also established partnerships with other sports organizations, promoting friendly matches and visibility exchange initiatives between brands.

Educational experience

• Trinity Christian College

  Marketing & Branding

  2020.10-2023.12

  (3 years)

Languages