13 years 2 months - Responsible for nationwide management of the Magazine Luiza account for TVs, monitors, and audio & video - Managed R$1.5 billion contract with focus on performance and commercial return - Led internal share for TVs and audio - Sales forecasting with seasonal planning (Mother’s Day, Black Friday, etc.) - Coordinated visual merchandising and stock distribution - Created performance dashboards used by Samsung and Magazine Luiza - Recovered audio sales through bundling strategies with TVs - Gained leadership visibility through strategic reports and performance insights

(4 years 9 months) - Managed large national distributors and marketplace accounts - Grew a marketplace account from R$15M/year (2019) to R$125M/year (2023) - Surpassed goals and led internal market share - Conducted commercial negotiations and optimized strategic partnerships

(3 years 1 month) Responsible for commercial planning and strategic support to the sales team across all VD product lines.

(3 years 5 months) Led product launches and marketing initiatives in the audio segment.

2 years 9 months (1 year 1 month) Performed analysis and developed marketing strategies for consumer electronics products.

(1 year 8 months) Conducted market and competitive data analysis to support strategic decisions.

4 years 3 months Managed operational processes in international trade, including documentation, logistics, and supplier communication.