VP Monetization, Analytics & Game Economy @ Playtika | WSOP. At the helm of Playtika's Analytics and Game Economy, my role involves harnessing data to refine gaming experiences and optimize in-game economies. My technical toolkit, equipped with SQL, Tableau, and Python, underpins the strategic decisions that drive player engagement and revenue growth. Our team's dedication to leveraging analytics has been instrumental in tailoring dynamic game environments that captivate our global audience. My leadership journey at Playtika began 4 years ago, initially as a Business Analytics Team lead, then Game Economy Team Lead before advancing to the directorial position. The transition brought an expansion of responsibilities, from managing projects to shaping the strategic direction of our game economies. In collaboration with my department, we’ve pioneered innovative solutions that have been pivotal in enhancing player satisfaction and operational efficiency.