Nitchakunrada's Resume

Nitchakunrada

Head of Marketing Communications

Female

33 y/o

Event Planning/Market research and analysis/Activity Execution/Marketing Manager/Supervisor/Localized Operations/Social Media Operations/Public Relations/Distribution Manager / Distribution Director/Marketing/Organization Development/Employee Relations/Corporate Culture/Sales representative/Customer Representative/Language Teacher/Early Childhood Education/Thai Translation/English Translation/Head of branch/representative office/Secretary to the Board/Assistant General Manager/General Assistant (Executive Level)/Pre-sales customer service/Customer Service Manager/Supervisor/Media Planning/Public Relations Manager/Supervisor/Brand Manager/Supervisor/Brand design/Brand Management/Consulting Project Manager/Psychological counselor/Travel Product Manager/Educational product development/Project Manager/Supervisor/Project Execution/Editor/Writing/Reporter/Video editing

Live in Thailand

Nationality Thailand

Summary

Head of Product & GTM Strategy (GO GO GIGGLES): Managed cross-border operations between Thailand and China, established direct supplier networks in China, and developed product strategies for the Greater China tourism market. Head of Marketing Communications (Futera): Served as the keynote speaker and primary spokesperson at regional SEA and China events, led an age-diverse team, and coordinated international B2B/VIP partner relations alongside C-level executives. Project Manager (KROSS KONNECT): Managed end-to-end project execution and logistics for trade exhibitions in Hong Kong, managed international B2B clients, and led organizational conflict resolution. Educational Assistant / Chinese Instructor (KIS International School): Taught Chinese to international students, supported children with Special Educational Needs (SEN), and applied psychological principles to classroom management and personnel/learner development.

Work experience

Head of Marketing Communications
GO GO GIGGLES CO., LTD.
2025.02-Current
(2 years)
Cross-Border Operations & Sourcing: Established a direct-cost supplier network across China and built seamless cross-border workflows between Bangkok management and local Chinese execution teams. Product Strategy: Designed a modular-priced travel portfolio across 5 Greater China hubs GTM & Acquisition: Built a content-led referral funnel for high-net-worth individuals (HNWIs) without paid media spend.
Head of Marketing Communications
Futera
2025.02-2026.07
(a year)
Brand DNA Breakthrough: Unlocked core Brand DNA (Craftsmanship & Heritage), pivoting content away from mass-market competitors and building a framework that gained recognition from major global competitors. 60-Second Zero-CAC Sell-Out: Built a narrative-driven GTM strategy that generated intense organic demand, achieving a 100% inventory sell-out within 60 seconds with zero paid ad spend. IP Product Co-Development: Co-developed the SUSU TCG system from concept to commercial launch, managing game mechanics, card balancing, packaging, and strict global sports IP compliance. AI-Powered Operations: Integrated Generative AI (Prompt Engineering, Image/Video AI) into the creative pipeline, significantly cutting turnaround time while upgrading visual standards. Regional Events & VIP Partnerships: Designed immersive booth setups for major SEA & China expos and co-represented C-suite alongside the CEO across major regional expos for strategic B2B/VIP partnerships.
Project Manager
KROSS KONNECT CO., LTD.
2022.01-2025.01
(3 years)
International Event Logistics: Managed full-cycle execution, budgets, procurement, and setup for overseas trade shows in Hong Kong. Cross-Functional Team Coordination: Led cross-functional teams to achieve project KPIs and resolve workplace conflicts smoothly. B2B Engagement: Acted as the main communication bridge for overseas B2B clients.
Education Assistant
KIS International School
2017.08-2023.11
(6 years)
Special Needs Support: Provided one-on-one and small-group guidance for students with Special Educational Needs, creating a safe, patient, and encouraging environment for learning. Teaching Chinese to Foreign Students: Worked as a Chinese Language EA, teaching Mandarin to international children. Created interactive lessons and games to help non-native students understand vocabulary and pronunciation easily. Differentiated Teaching Methods: Partnered with lead teachers to update and improve lesson plans. Used differentiated learning strategies (visual tools, step-by-step tasks, and hands-on activities) so students with different learning speeds could understand the lessons clearly. Child Psychology & Behavior: Applied understanding of child psychology to handle classroom dynamics, manage behavioral challenges calmly, and encourage teamwork among children of different ages.

Educational experience

Silpakorn University
Asian Studies
2012.08-2016.10
(4 years)
It's an intensive language which is Chinese, learning alongside a deep education in the history, culture, politics, and economics of East Asia.