Work experience

• Marketing Lead (Contract / Project-based)

  Transparent Business Solutions (Netherlands)

  2026.01-2026.06

  (6 months)

  AI Product Launch: Orchestrated the end-to-end Go-to-Market (GTM) strategy for a novel, proprietary AI-driven project from inception to global rollout. Brand Building: Developed the comprehensive brand identity, visual assets, positioning, and UX/usability strategy for the digital product ecosystem. Growth Marketing: Designed and executed a global expansion roadmap utilizing data-backed partner marketing, high-impact industry conferences, A/B testing, and targeted social media campaigns.
• Marketing Manager

  CFL Flooring (China)

  2020.03-2025.10

  (6 years)

  - Global Flooring Manufacturer: ~4,500 employees, 5 factories, and 70M m2 annual production Advanced key brand revenue 3x from $5.8mln in 2019 to $14.4mln in 2024 by developing and executing a marketing strategy: Revenue Growth: Advanced key brand revenue 3x from $5.8M to $14.4M by developing and executing an agile, data-driven global marketing strategy. Product Innovation & R&D: Partnered with R&D, Compliance, and Sales to co-develop and commercialize a disruptive eco-friendly line, boosting total company revenue by 1.5x and establishing market leadership. Geopolitical Risk Mitigation: Strategic architect behind expanding into 10+ new international markets, successfully reducing dominant US market dependency from 88% to 68% while increasing overall gross revenue. Marketing Budget Optimization: Managed a €2M A&P budget; increased qualified lead generation 3x and cut acquisition costs (CPA) by 1.5x through advanced analytics, channel attribution modeling, and video-first creative strategies. B2B Experiential Marketing: Accelerated customer lifetime value and increased repeat distributor purchases by 40% ($14M annual financial impact) by directing custom 80+ sqm interactive showrooms at premier international trade shows. Digital Footprint & SMM: Enhanced website organic traffic by 60% and CTR by 18% via comprehensive technical SEO. Built a robust international influencer network (+30 creators, 100k–700k reach) to anchor brand presence across North America and Europe. Reputation Management: Scaled positive brand sentiment 3x; drove Facebook NPS from 58% to 84% and elevated the brand’s rating on top-tier industry platform Houzz from 4.5 to a perfect 5 stars via a structured customer- advocacy program. Leadership & Culture: Directed, upskilled, and mentored a cross-functional marketing team of 10 professionals (Design, SMM, Performance, Client Service). Introduced modern KPI frameworks that fostered an "ownership" culture. Global Recognition: Secured prestigious global environmental awards 3 years consecutively (Domotex GreenCollection 2024, Greenstep 2022/2023), capturing significant organic media coverage.
• Marketing & PR Manager

  VNU Exhibitions Asia (China)

  2018.06-2020.03

  (2 years)

  - Leading International Exhibition & Conference Organizer International PR & Scale: Generated a 27% YoY increase in international visitor attendance by building aggressive PR campaigns and formal alliances with global trade associations. Retention Marketing: Maintained an elite 91% exhibitor retention rate and grew global media reach by 35% through structured corporate communications and media networking.
• Marketing Specialist

  U-MFG (China)

  2015.06-2018.05

  (3 years)

  - Industrial E-commerce Platform (MRO Products) Regional Expansion: Led the brand’s successful market entry into the CIS and Central Asian regions, localizing digital infrastructure and configuring regional B2B sales enablement pipelines.

Educational experience

• Fudan University

  International Relations

  2013.09-2015.06

  (2 years)

  MA in International Relations and Affairs
• Novosibirsk State University

  Linguistics & Translation

  2008.09-2013.06

  (5 years)

  MA in Linguistics

Languages