Myling

Jing'an District, ShanghaiNationality China
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Work experience

  • Account Representative

    Trendstop.com
    2015.02-2016.01(a year)
    Trendstop is a fashion and lifestyle creative agency based in London.During the time, I was in charge of below items: • Led sales and strategic functions in the Asian market by selling online trend service. • Tailored B2B projects founded on analysis, achieving growth in China by 50%.• Supervised a team of four overseas resellers; operated CRM system for over 900 leads.
  • Senior Account Executive

    Leo Burnett
    2012.04-2013.04(a year)
    :Digital Knowhow:serving digital clients Yahoo! Taiwan and UNT, a cosmetic online brand / :----------------------:apprehending a digital market and its users:Strategy Analysis:writing monthly competitors’ report / :------------------------:analysing creative concept and marketing strategy:Planning:detecting consumers insight / writing and demonstrating IMC proposal:Coordination:problem shooting / cooperating with inner units and outer suppliers:Independence:ensuring project’s status accurately / deputising a duty of a supervisor
  • Account Executive

    JWT
    2011.03-2012.04(a year)
    :Clients Service:providing professional suggestions / fulfilling clients’ needs actively:Creative Thinking:concerning about leading edge operations / :-----------------------:providing creative ideas while brainstorming:Production Knowledge:learning and controlling production processes in details. :Market Research:collecting marketing information / interviewing the target audience.:Communication:liaising with different units / presenting proposals and case studies to clients.:Others:basic art design skills / making decent proposals / doing routine administrations carefully.
  • Intern of Account Executive

    Ogilvy & Mather
    2009.07-2009.08(2 months)
    :Assistance:doing a branding research / helding a workshop / working on copy translations

Educational experience

  • Fu Jen Catholic University

    ba in advertising and public relations
  • Goldsmiths, University of London

    ma in creative & cultural entrepreneurship
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