Myling
Jing'an District, ShanghaiNationality China
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Work experience
Account Representative
Trendstop.com2015.02-2016.01(a year)Trendstop is a fashion and lifestyle creative agency based in London.During the time, I was in charge of below items: • Led sales and strategic functions in the Asian market by selling online trend service. • Tailored B2B projects founded on analysis, achieving growth in China by 50%.• Supervised a team of four overseas resellers; operated CRM system for over 900 leads.Senior Account Executive
Leo Burnett2012.04-2013.04(a year):Digital Knowhow:serving digital clients Yahoo! Taiwan and UNT, a cosmetic online brand / :----------------------:apprehending a digital market and its users:Strategy Analysis:writing monthly competitors’ report / :------------------------:analysing creative concept and marketing strategy:Planning:detecting consumers insight / writing and demonstrating IMC proposal:Coordination:problem shooting / cooperating with inner units and outer suppliers:Independence:ensuring project’s status accurately / deputising a duty of a supervisorAccount Executive
JWT2011.03-2012.04(a year):Clients Service:providing professional suggestions / fulfilling clients’ needs actively:Creative Thinking:concerning about leading edge operations / :-----------------------:providing creative ideas while brainstorming:Production Knowledge:learning and controlling production processes in details. :Market Research:collecting marketing information / interviewing the target audience.:Communication:liaising with different units / presenting proposals and case studies to clients.:Others:basic art design skills / making decent proposals / doing routine administrations carefully.Intern of Account Executive
Ogilvy & Mather2009.07-2009.08(2 months):Assistance:doing a branding research / helding a workshop / working on copy translations
Educational experience
Fu Jen Catholic University
ba in advertising and public relationsGoldsmiths, University of London
ma in creative & cultural entrepreneurship
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