février 2019 - avril 2023 (4 ans 3 mois) janvier 2017 - février 2019 (2 ans 2 mois)

1 an 4 mois avril 2015 - janvier 2016 (10 mois) • Market, display and competition analysis in order to identify business opportunities • Monitoring and accordingly constructing the complete "Cooking Built-In" range for the French market, in cooperation with the headquarters and factories • Defining the trade policy and distribution strategy in collaboration with Sales department • Establishing action plans per customer and Trade Marketing activation operations • Presenting the 2016 innovations to distributors • Managing and monitoring the sales forecasting and supplies. Directly responsible for: • 4 product lines: ovens, cooktops, microwaves, hoods • 3 brands: Indesit, Hotpoint-Ariston, Scholtès; • € 52 million revenues and 320k units per year. octobre 2014 - avril 2015 (7 mois) • Analysis of market performance, Competition, Trademarks ( GfK panels,Internal Data ) • Monitoring and analysis of referrals and the promotional activity • Standby competition • Competitor monitoring • Operational / Sales Development : • Development of promotional campaigns Trade Marketing and Merchandising ( POS) • Establishment and control product launch plans (client presentation, events,launch pads) • Development of tools for sale to the sales force ( arguments, datasheets,hardware upgrades) and follow the steps in the graphic chain with providers . • Development of communication plans for our clients 360 (catalogs , POS ,online banners, digital activities , social networks animations ...) and relay partnerships (Cyril Lignac for the brand Hotpoint ) • Preparation of year end client presentations (adapted from customersmarketing plan in terms of launches , range, commercial policy) • Participation in the organization of trade fairs • Support in coordinating client events

mars 2012 - juin 2012 (4 mois) FirstChoice Group is a Procurement Management Services company which specializes in quoting tenders for Canadian/American Federal & Provincial Governments, Oil Companies, Consultants and Contractors (Oilfield,Drilling, Mechanical & HVAC, and Electrical). We deal in complete Turnkey Installations, Engineering and Procurement of all Industrial Equipments/ Machinery, Instrumentation/Laboratory/Medical Equipments, Communication & IT Equipments and Electrical Supplies. • Planed and implemented import/export strategies and marketing activities consistent with overall aims and requirements of the organization (*Masterthesis subject); • Managed the necessary documentation and online forms for the efficient, cost-effective and lawful execution of the import/export activities; • Prepared RFQs and RFPs as well as bids for public and private tenders; • Managed transactions, and financial and currency processes in accordance with policy and law to optimize cost effectiveness of activities; • Communicated with vendors, exporters, importers, related authorities, customers, and suppliers in all relevant territories /countries to ensure efficient, positive and lawful relations, support and activities; • Negotiated contracts for sales/procurement transactions, and reviewed contracts as required to enable effective trading, operations and customer/ supplier relations. avril 2011 - juillet 2011 (4 mois) • Online Campaign Planning: planned the strategic approach to find customers. Plans usually centered around keyword analysis and selection • Marketing-Based Product Design. Designed the products with the marketing in mind • Sales and Landing Page creation. • Social Media. Managed mid-sized social media campaigns as a part of our long-term strategy

octobre 2010 - février 2011 (5 mois) • Created the English version of the website • Developed the image of the brand. Co-organized the fair Vinexpo • Promoted the winery by writing articles published in the famous wine