Mine Enüstün's Resume

Mine Enüstün

Regional Steel Sales Head

Female

Sales Manager/Supervisor

Live in Turkey

Nationality Turkey

Regional Steel Sales Head
RHI Magnesita
2023.05-Current
(3 years)
· Responsible for €220M annual turnover in the refractory industry, primarily serving the steel sector. · Leading a regional team of 120 across sales, technical services, and operations. · Driving growth through strategic customer management and market development across MEA region. · Developing and executing commercial strategies tailored to high-temperature industrial applications. · Aligning regional performance with global objectives through close collaboration with supply chain, production, and finance teams. · Representing the company as Chairwoman of the Board for two group companies in Türkiye, with full legal and commercial authority. · Ensuring compliance and corporate representation before official institutions and regulatory bodies. · Accountable for full P&L ownership and reporting to global leadership.
Managing Director
04t
2018.07-2023.04
(5 years)
· Oversaw operations of regional delivery teams based in six offices in charge of 78 countries and provided corrective feedback to achieve daily and long-term goals. · Worked closely with organizational leadership and board of directors to guide operational strategy. · Prepared annual budgets with controls to prevent overages. · Assisted in recruiting, hiring and training of team members. · Represented company at Executive Board of Entekno Materials since 2020. · Led the Life Cycle Assessment workgroup at Croda Global Sustainability Committee for three years.
Country Managing Director
Croda
2011.10-2018.07
(7 years)
· Started up Croda Kimya LLC operation and build successful team of Finance, Customer Services and Sales. · Established trading customers from different segments including Personal Care, Health Care, Crop Care, Polymer Additives, Coating and Polymers, Geo-Tech and Lubricants and nurtured relationships whilst increasing turnover from zero to 10 million Euros in three years. · Monitored office workflow and administrative processes to keep operations running smoothly. · Implemented business strategies, increasing revenue, and effectively targeting new markets. · Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
Sales Manager
basf, istanbul
2009.09-2011.10
(2 years)
· After Ciba's acquisition by BASF joined sales team, took responsibility of 40 home care and technical formulator accounts and 5 distributors, managed turnover around 25 million Euros. · Grew sales and boosted profits, applying proactive management strategies and enhancing sales training. · Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Segment Sales Account Manager
Ciba Specialty Chemicals, Home and Personal Care, Istanbul
2002.06-2009.09
(7 years)
· Contacted regular and prospective customers and distributors to explain product features and solicit orders. · Consistently exceeded monthly sales quotas by more than 25% by pursuing leads and expanding prospect list. · Oversaw sales forecasting, goal setting and performance reporting for all accounts. · Represented the company in Chemical Industry Association and led governmental relations as additional task. · Worked as marketing and sales lead power user during SAP implementation at Ciba Turkey.
External Relations Manager/Marketing
Procter & Gamble
1995.08-2002.04
(7 years)
· Responsibilities included Public, Corporate, Governmental and Scientific External Relations to build competitive advantage by managing, shaping and leveraging positive business environment to form and protect business and reputation of the company and its brands. · Led different brand PR projects and sponsorships which include agency selection, project creation and follow-up, budget management and evaluation. · Built vast experience in crisis management and has extensive know-how on regulatory compliance of different FMCG goods (import permissionrequirements, possible claims etc.) · Represented the company in various industry associations such as Çevko, Soap and Detergent Association, Cosmetics Association, YASED, and worked on specific projects such as EU harmonization. · Led ER projects in Caucasian Republics (Azerbaijan, Georgia and Armenia.) · Managed and coached team of three within the ER group.