Michael's Resume

Michael

Sales & Marketing

Male

27 y/o

Marketing/SEO/Business Data Analysis/Market research and analysis/Marketing Specialist/Marketing Manager/Supervisor/Marketing Director

Live in Zimbabwe

Nationality Zimbabwe

Summary

Results-driven Senior Paid Media Manager with 4+ years of experience planning, executing, and optimizing high-performing lead generation campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and WhatsApp. Experienced in managing the full campaign lifecycle, including audience research, keyword strategy, ad creation, budget management, A/B testing, conversion optimization, and performance reporting. Skilled at using Google Analytics, Meta Ads Manager, AI-powered marketing tools, and Canva to drive quali ed leads while improving conversion rates and return on ad spend. Strong analytical thinker with a passion for data-driven decision making, continuous testing, and scaling paid acquisition strategies that deliver measurable business growth.

Work experience

Digital Marketing Manager
LBB
2022.09-Current
(4 years)
-Develop and execute digital marketing strategies across Meta, Google, TikTok, and WhatsApp. -Manage customer acquisition, social media marketing, and lead generation campaigns. -Create marketing content and branding materials using AI tools and Canva. -Monitor campaign performance and optimize marketing initiatives using analytics. -Support multiple business brands through strategic marketing and digital growth initiatives. -Developed and executed comprehensive digital marketing strategies that increased brand awareness and drove a 30% growth in online engagement. -Analyzed market trends and consumer behavior to tailor digital campaigns that improved conversion rates by 20%.
Digital Project Manager
LAST MILES DISTRIBUTION(LMD)
2021.02-2021.12
(a year)
-Led the delivery of a custom Purchase Order Management application by coordinating third-party software developers and stakeholders. -Implemented the Track-POD logistics management system, improving delivery visibility and operational e ciency. -Designed and developed a WhatsApp-integrated chatbot to automate customer support. -Implemented Xero Accounting Software to streamline nancial processes. -Deployed the Sales Intellect POS system to improve sales, inventory management, and reporting. -Managed project timelines, vendor relationships, and successful technology implementations

Educational experience

Liaoning Petrochemical University
Engineering In Computer Science & Technology
2018.03-2021.12
(4 years)
Four years of study
Christ Ministries High School
Zimsec Certificate
2014.01-2017.11
(4 years)
Four Years of study