Work experience

• Overseas Business Manager

  Sunyou Logistics

  2024.12-2025.11

  (a year)

  Managed full-scale logistics expansion into 4 international markets (Maldives, Mauritius, Seychelles, Madagascar), from legal entity setup to operational launch, achieving 90% on-time project delivery. Negotiated and onboarded 3PL partners, optimizing logistics networks and ensuring contractual alignment with business objectives. Built and trained cross-border operational teams, conducted compliance-driven market research, and established scalable processes to support Sunyou’s sustainable overseas growth.
• Social Media Manager

  Lamomo Neon

  2023.04-2024.09

  (a year)

  Developed and executed integrated social media and influencer strategy, growing the community to 6K+ followers and increasing brand awareness by 45% within 18 months. Drove significant traffic and engagement, generating over 5,000+ monthly clicks to key channels through targeted KOL campaigns and data-driven content planning. Led end-to-end campaign production, from content ideation and filming to strategic influencer outreach, supporting major offline event activations across the USA.
• Social Media Manager

  Naturality Digital

  2022.02-2023.02

  (a year)

  Orchestrated digital growth strategy that doubled follower counts across Instagram, YouTube, and LinkedIn, directly supporting brand visibility and audience expansion. Secured prominent U.S. media coverage, landing 20+ placements for Timekettle to drive PR impact and brand authority. Contributed to a $2M Kickstarter campaign for Biigloo by managing social media planning, audience engagement, and KPI tracking to maximize crowdfunding performance. Led performance analytics, consistently monitoring KPIs to optimize engagement and inform data-driven content and campaign decisions.

Educational experience

• Zhejiang Normal University

  Financial Management

  2016.03-2020.08

  (4 years)

  I hold a Financial Management degree with focuses on e-commerce, cross-cultural operations, and business law. To integrate my analytical training with my passion for marketing, I completed supplemental courses in digital positioning and brand strategy, equipping me to assess businesses through both a financial and a market-growth lens.
• Zhejiang Normal University, China

  of Financial Management

  2016.09-2020.06

  (4 years)

  I hold a Financial Management degree with focuses on e-commerce, cross-cultural operations, and business law. To integrate my analytical training with my passion for marketing, I completed supplemental courses in digital positioning and brand strategy, equipping me to assess businesses through both a financial and a market-growth lens.
• Global Leadership Academy, USA

  Leadership

  2015.01-2015.12

  (a year)

  I successfully completed an intensive global leadership program, gaining mastery in strategic thinking, cross-cultural communication, and team development. This transformative experience honed my executive presence and equipped me with a robust toolkit for leading diverse, high-performing teams in an international context, which I find deeply empowering.

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Skills