Work experience

• Director of Marketing

  Chargetech

  2024.08-2025.10

  (a year)

  Directed marketing efforts across the U.S. and Canada for Chargetech’s charging lockers, stands, and power banks and assisted with day-to-day business operations, including sales assistance and warehouse operations Led digital marketing initiatives for website design, Google SEO, Amazon SEO, email marketing, social media, and product asset designs Coordinated offline B2B events targeting large enterprise buyers Established and ran the brand’s Amazon store, reaching up to $100,000 in monthly revenue in first year from B2B buyers Started and operated Google Shopping Ads, achieving 4x ROAS, and Google Search Ads, yielding two multi-million dollar orders within first nine months of operation
• Global Marketing Manager

  Autel

  2021.03-2023.08

  (2 years)

  Directed strategic marketing operations for a multinational firm specializing in electric vehicle chargers, coordinating B2B and B2C marketing efforts for six regional offices and facilitating client engagement in 70 countries Led comprehensive digital and traditional marketing initiatives, including social media management, press releases, website optimization, SEO strategies, sales leads, and targeted content creation tailored to diverse regional demographics Successfully led cross-functional teams in executing high-impact product launches, including managing a notable exhibition launch for EV charging solutions targeted at both B2B and B2C markets Oversaw the development and production of engaging product training and promotional videos for EV chargers, leveraging digital channels to drive customer engagement, brand awareness and sales conversions Collaborated closely with sales teams across the globe, contributing to the successful promotion and sale of high-value EV chargers up to $100k
• Senior Product Developer

  TAL

  2019.12-2021.01

  (a year)

  Orchestrated the translation and proofreading processes for teacher and student math workbooks, overseeing the delivery of 15 lessons comprising 40 questions each weekly Implemented a robust quality control mechanism for math questions, providing meticulous feedback to content developers to optimize feedback for each content developer to optimize question clarity and relevance. This contributed to the refinement of content enhanced overall user experience Led a dynamic team of 10 Chinese colleagues, providing coaching and language support in English. Regularly developed language presentations to foster skill development and facilitate effective cross- cultural collaboration within the team
• Relationship Manager

  USKid

  2017.12-2019.12

  (2 years)

  Managed a team of 70 teachers, overseeing their support, training, curriculum design, video editing, creative content for AI lessons. Responsibilities included video editing, acting in educational videos, English editing, and teaching duties Spearheaded the creation, implementation, and management of a comprehensive mentor program for all teachers, fostering professional development and ensuring alignment with teaching goals Revamped recruiting operations and implemented rigorous standards to enhance candidate screening and selection processes, ensuring the recruitment of top-tier talent best suited to organizational needs and culture

Educational experience

• Johns Hopkins Carey Business School

  Master of Business Administration (MBA), Public and Private Leadership

  2020.06-2022.12

  (3 years)

  MBA
• University of South Carolina

  's degree, finance

  2011.08-2016.05

  (5 years)

  Finance

Languages