Summary

Work experience

• Lead Artist / Content Creation (Freelance Projects)

  Animax Studios, Artists’ Collective: San Jose Bay Area, CA

  2013.07-Current

  (13 years)

  As project freelancer: create, distribute, and promote visual and written marketing materials for artists’ collective and YouTube channel Toy Chat. Concept creator of original scripts for long and short-form social media marketing content across various platforms, including high-engagement paid partnerships with some of the world’s largest toy companies (Maison Battat, Mattel, MGA Entertainment). Manage data tracking, communications, content creation, and support of various social media accounts, including YouTube, TikTok, and Instagram, with viewership in the millions and follower counts in the tens of thousands.
• Logistics Coordinator, Data Collection

  Meta via Qualitest, Burlingame, CA / Fremont, CA / San Jose, CA

  2021.01-2026.05

  (5 years)

  2025.10——2026.05，Logistics Coordinator, Data Collection 2022.02——2025.10，Moderator III / Program Manager (Community Management) 2021.01——2022.02，Moderator II, Portal Dogfooding Operations Originated and managed content/copy for various processes, trainings, and onboarding documents across AI data model training project utilized daily by dozens of data collection moderators. Tech issue manager (bug report triage, task communications, and review) of AI data model training moderators in CA. Defined strategy, conducted data analysis, and created communications plan as project manager of the Meta Quest Line Dogfooding (product testing/QA) Operations team. Key driver of Meta Quest Pupfooding program, an introductory course to Meta’s Quest Line of VR headsets; developed original and educational copy across various channels used for training and troubleshooting purposes by over 400 Meta full-time employees. Provided Community Management leadership to various internal feedback groups, engaging and building community across the user base by addressing user experience concerns, preparing bug reports, and coordinating feedback; enhanced efficiency through development of streamlined workflows, processes, graphics, and documentation. Conceptualized and crafted compelling copy, graphics, and other social media content for the MetaWorks Dogfooding Swag Store, incentivizing thousands of Meta employees to test and provide feedback on various proprietary hardware.
• Operations Associate / Data Collection Proctor

  Google via Randstad US, Mountain View, CA

  2019.09-2020.01

  (5 months)

  Delivered goals-mapping results as onsite contract manager and coordinator for Google HQ in Mountain View, delivering training and conducting data collection for stealth project prototype creation and improvements. Managed QA/testing of imaging technology software working in collaboration with Google full-time employees.
• VOP Lead Trainer / Program Manager

  Apple, Inc. via Apex Systems, Sunnyvale, CA

  2017.05-2019.08

  (2 years)

  2018.08——2019.08，VOP Lead Trainer / Program Manager 2017.05——2018.04，GIS Technician / Data Analyst Served as project manager and team lead (40+) providing vital oversight, guidance, and assistance to techs; addressed critical questions, while ensuring prompt recognition and escalation of quality assurance issues. Designed presentations, training copy and workflow documentation for Apple Maps QA projects. Acted as liaison / communications manager between contractor techs and Apple full-time employees regarding project deliverables, risk assessment, and concerns. Developed expertise in use of proprietary GIS software utilized for conducting content analysis, validation, cleansing, collection, and reporting; successfully analyzed and validated data content; collected and assembled new content for consumer applications.
• Visual Designer

  Seasun Games, Redwood City, CA

  2015.08-2016.04

  (9 months)

  Crafted and optimized website content and user journeys for the mobile game Relics of Gods, collaborating on web design and forum mockups to support player engagement and community growth. Developed creative assets and marketing copy for social media campaigns, user acquisition initiatives, and digital advertisements across several channels, including Facebook, Twitter, TapJoy, and iAd, ensuring platform-specific optimization and brand consistency. Created App Store screenshots and promotional materials designed to maximize conversion rates, combining compelling messaging with visual storytelling to drive downloads and player engagement. Developed and executed website and landing page strategies focused on user experience, engagement, and conversion optimization, guiding creative direction to support marketing and growth objectives.
• PR Specialist & Digital Designer

  Francine Bacchini, Inc., San Jose, CA

  2011.06-2014.07

  (3 years)

  Initially hired as PR intern/photographer; responsibilities expanded to include press release draft development, copywriting/copyediting, event coordination, press outreach coordinator, marketing logistics manager, email campaign copy development, and digital content creator. Assisted in the development of PowerPoint presentations, key messaging docs, PR calendars, client speeches/keynote addresses, and development of interview talking points. Responsible for website copy updates, video development, simplification of complex technology for purposes of crafting compelling press stories, and trade show coordination.

Educational experience

• CSU Monterey Bay

  Master of Business Administration (MBA)

  2011.01-2013.01

  (2 years)
• CSU Monterey Bay

  Bachelor of Visual and Public Art

  2006.01-2011.01

  (5 years)

Languages