Director of Performance Media | Founder of Market Meeter | CoFounder of GroWeb Digital Marketing. I’m a growth-driven performance marketing leader and entrepreneur, focused on building scalable media strategies, teams, and platforms that help businesses grow smarter. Over the past 8+ years, I’ve led multi-channel paid media strategy for large, complex organizations in the U.S., overseeing national-scale media investment across digital and traditional channels. In my current role as a Director of Performance Media, I’m responsible for end-to-end paid media strategy, execution, and budget ownership across the full media mix, with oversight of lifecycle and email marketing. I partner closely with revenue, operations, analytics, agencies, and technology teams to drive measurable business outcomes. My work spans full-funnel media planning, performance optimization, and the development of scalable frameworks and playbooks that support growth across diverse markets and asset types. I’m especially passionate about building high-performing teams, modernizing marketing operations, and connecting media investment directly to revenue, efficiency, and long-term value creation. In parallel, I founded GroWeb Marketing, a digital agency helping SMBs leverage paid media to scale more efficiently. Running GroWeb gave me a ground-level view of the challenges small businesses face; limited resources, fragmented tools, and lack of access to the infrastructure larger enterprises take for granted. That experience led to my newest venture, Market Meeter. Still in its early stages, Market Meeter is being built with a simple mission: to make it dramatically easier for small and medium-sized businesses to connect, collaborate, and grow through better access, smarter tools, and stronger networks. 🔹 What drives me: turning complex marketing and business challenges into scalable, tech-enabled solutions 🔹 What I bring: leadership in performance media, deep experience in MarTech and AI adoption, and a founder’s mindset rooted in execution 🔹 What’s next: continuing to grow as a performance media leader while building Market Meeter into a meaningful platform for SMBs, and connecting with advisors, partners, and investors along the way