Work experience

• 國際商務發展专员(海外業務運营)

  Tarionix LLC,美国

  2019.09-2024.08

  (5 years)

  (海外業務營運/社群媒體行銷主管) 負責海外业务營運及國際市場拓展,支援全球市場的業務開發與銷售工作。 規劃與執行社群媒體行銷策略,管理 Facebook、Instagram、TikTok 等平台,負責品牌建立、 SEO 優化及數位廣告投放。 进行國際市場研究與競爭分析,發掘海外市場商機及拓展機會。 与海外客戶及國際合作夥伴保持密切聯繫,協調跨國合作並推動業務發展。 负責國際貿易溝通、客戶關係管理及跨境專案協調,確保合作順利进行。 與業務及營運團隊密切合作,支援海外市場營運及國際业务策略的執行。 编製市場分析報告、銷售報告及各類國際業務文件,提供管理層決策依據。 透過市場趨勢分析、客戶開發及關係維護,支援企业全球市場拓展計畫。 維護与国際客戶及利害關係人的溝通,確保海外業務運作順暢且高效。 制定並執行國際數位行销及品牌傳播策略,涵蓋 Facebook、Instagram、TikTok、LinkedIn、 YouTube 及 X(Twitter)等社群平台,有效提升品牌國際知名度、曝光率及用戶互动。 管理並優化 Meta Ads、TikTok Ads 及 Google Ads 等數位廣告投放,提升廣告投資報酬率 (ROI),并有效降低客戶獲取成本(CAC)。 规劃並執行跨平台整合行銷活動,針對不同國家、地區及文化背景制定精準的國際行銷策 略。 規劃及管理社群媒體內容日曆,確保內容與全球行銷策略及企业品牌傳播目標保持一致。 制定並執行搜尋引擎最佳化(SEO)及搜尋引擎行銷(SEM)策略,提升網站搜尋排名、自 然流量及品牌線上能見度。 負責數位行銷預算規劃與控管,持續優化資源配置,提高行銷活動成效及投资報酬率。 确保所有品牌傳播及行銷內容符合企业品牌識別規範及國際商務溝通標準,維持一致且專业 的品牌形象。. 研究项目

Projects

• The Effect of Influencer Authenticity on Young Consumers’ Purchase Intention for a Skincare Product.

  Thesis Of Masters In Nanjing China

  2025.02-2026.02

  (a year)

  This master's research project examined the impact of influencer authenticity on young consumers' purchase intentions toward skincare products in Pakistan. The study investigated how perceived influencer authenticity affects consumer trust, brand attitude, and purchasing behavior in the digital marketing environment. Using quantitative research methods and statistical analysis, the research evaluated the relationship between influencer credibility, parasocial relationships, brand trust, and consumers' buying decisions. The findings provided insights for marketers and brands on leveraging influencer marketing strategies to improve customer engagement and purchase intention.

Educational experience

• Nanjing University of Information Science and Technology

  工商管理硕士(MBM)

  2024.07-2026.07

  (2 years)

  Master's Degree in Business Management from Nanjing University of Information Science & Technology (NUIST), China, with a GPA of 4.36/5.0. Specialized in Financial Analysis, Corporate Finance, Marketing Management, Organizational Behavior, Econometrics, Accounting, Investment, and Strategic Management. Completed a research thesis on consumer behavior and digital marketing, analyzing the impact of influencer authenticity on purchase intention using quantitative research methods. Developed strong analytical, financial, business strategy, communication, and research skills applicable to management, finance, consulting, and business operations roles.
• Pir Mehr Alii Shah Arid Agriculture University

  MBA (Finance )

  2015.10-2019.03

  (3 years)

  Master of Business Administration (MBA) from Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Pakistan, with a CGPA of 3.20/4.00. The program provided comprehensive knowledge in Business Administration, Finance, Accounting, Marketing, Operations Management, Human Resource Management, Project Management, Business Law, Supply Chain Management, and Strategic Management. Coursework included Corporate Finance, International Business Finance, Investment Banking, Financial Management, Financial Derivatives, Security Analysis & Portfolio Management, Financial Risk Management, Financial Modeling, Data Analysis and Decision Making, Research Methods, Organizational Behavior, Consumer Behavior, and Project Management. Developed strong competencies in business strategy, financial analysis, decision-making, leadership, team management, and business research, enabling effective management of organizational operations and business growth initiatives.

Languages