Summary

Work experience

• Freelance Linguistic Consultant & Content Strategist

  keyloop

  2024.01-Current

  (2 years)

  Linguistic localisation and validation for Spanish-speaking audiences across Spain and Latin America. Ensured grammatical, semantic, and cultural accuracy in all Spanish language deliverables. Conducted editorial review to enhance clarity, coherence, and natural language flow. Collaborated with global product, marketing, and creative teams to ensure accuracy in terminology and narrative structure. Reviewed and localised multilingual digital content ensuring compliance with internal communication and brand standards.
• Spanish Content Creator

  Checkout.com

  2022.12-2023.12

  (a year)

  Supported internal and external communications for Spain, and Portugal, developing content for web, newsletters, and employee channels. Drafted and coordinated leadership updates, recognition posts, and employee engagement materials for the Iberian market. Partnered with local teams to adapt global messages for regional audiences, ensuring cultural and linguistic relevance. Analysed engagement metrics and SEO performance using SEMrush and Google Analytics to improve visibility and reach.
• Freelance Bilingual Copywriter & Digital Content Specialist

  Tinta Madre Limited

  2018.01-2022.01

  (4 years)

  Delivered creative copywriting, project management, and campaign localisation for clients in Panama and Mexico. Produced multilingual content and assets across digital and offline channels, ensuring brand accuracy and timely delivery. Implemented SEO strategies to improve search visibility and user engagement.
• Senior Copywriter

  BBM MullenLowe / P4 Ogilvy

  2011.01-2018.01

  (7 years)

  Designed storytelling frameworks for CSR and internal engagement programmes. Collaborated with account and creative teams to ensure delivery of brand-consistent campaigns.
• Creative Copywriter

  TBWA / McCann Erickson / Young & Rubicam / Concept Lowe

  1998.01-2009.01

  (11 years)

  Developed advertising and fundraising campaigns for major global brands including Nestlé, Chevrolet, Nivea, and United Airlines. Created award-winning storytelling concepts for social initiatives such as Día del Niño and Foundation for Children with AIDS.

Educational experience

• IEBS Business School

  SEO and Digital Marketing

  2022.09-2023.07

  (a year)

  SEO Postgraduate
• I.U.N.P, Venezuela

  Advertising & Marketing

  1991.09-1994.07

  (3 years)

  Degree Advertising and Marketing

Languages

Skills