(3 years 2 months) As Presales Specialist Datacenter at Fujitsu / Fsas Technologies, I help customers design and configure scalable, secure, and energy-efficient IT infrastructures. My work covers the full Fujitsu / Fsas Technologies portfolio — including servers, storage, networking, hyper-converged systems, hybrid cloud, and AI infrastructure — together with technology alliance partners such as NetApp, Juniper, SUSE, Cohesity, Super Micro and NVIDIA. My role is to translate technical requirements into tailored, future-proof solutions, supporting organizations in their datacenter modernization with afocus on performance, security, energy efficiency, and compliance.

(5 years 7 months) At ALSO Sweden, a leading European IT distributor, I was responsible for enterprise networking, power, and surveillance solutions within the Solutions division. My work combined presales and product expertise, supporting partners and customers in solution design, configuration, and positioning of datacenter and networking infrastructure. I collaborated closely with vendors such as APC, Eaton, Fujitsu, Huawei, D-Link, and Hikvision, and with the internal sales organization to develop business plans, enablement programs, and technical trainings

(7 years 4 months) As Product Manager for the Nordic and Benelux regions, I was responsible for D-Link’s enterprise and consumer networking portfolio, including switches, Wi- Fi systems, IP cameras, NVRs, and IoT devices. In addition to full P/L responsibility, I acted as presales and technical advisor for partners in enterprise networking and surveillance projects. I worked closely with regional sales teams to design and position the right product mix, support tenders and configurations, and ensure competitive pricing and channel readiness. Key responsibilities included forecasting, price list management, and partner enablement, along with internal and external product trainings, webinars, and media briefings to strengthen D-Link’s market presence across Northern Europe.

(4 years 5 months) Category owner for all Hardware products in the Nordic region Business management tasks as securing category P/L, driving offers and deals in the channels, supporting Sales team in their account plans, product portfolio management, forecasting. Setting the long term strategy for the business. Member of the Nordic Rhythm of the business team covering hardware category. Marketing/PR, responsible and project lead for all hardware GTMs. Driving product marketing plans, campaigns and tactical Go To Market plans. Part of EMEA GTM team for products securing right messaging and materials available for launch. Product evangelist, Secure partner/customer satisfaction and product trainings. Spokesperson and SME for the hardware category in the Nordic region.

(6 years 1 month) PMM (2003-2005) Responsible for product marketing to resellers for software and hardware products. Managing the P&L, Vendor management and contract negotiations. Senior Buyer (1999-2002). Results from my time as PMM, clear market leader in distribution of Microsoft OEM software (+60% share) and being the number one choice for system builders. Also clear number one in distribution for Microsoft Hardware products.

Account and Product manager for the mobile segment including Altima Notebook brand and the PC-Card line up of products.