Lisa
Greater BostonNationality United States
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Work experience
Sr. Marketing Communications Specialist
Care Dimensions (formerly Hospice of the North Shore & Greater Boston)2017.04-Current(9 years)Creates and manages content that promotes Care Dimensions as the leading provider of compassionate expertise for serious illness in Massachusetts. Oversees blog, assists with social media management. Writes feature articles, video scripts to illustrate how patients and families benefit from organizations services. Also provides communications that support companys palliative care service plus staff and volunteer recruitment efforts. Manages newsletter for employees. Supports communications around companys Diversity, Equity and Inclusion efforts. Cultivates relationships with legislative and hospice leaders.Marketing Associate
Care Dimensions (formerly Hospice of the North Shore & Greater Boston)2016.01-2017.04(a year)Providing marketing, internal communications for non-profit organization dedicated to compassionate care for individuals with life-limiting illness.Interim Development and Communications Manager
Merrimack River Watershed Council2015.12-2016.01(2 months)Providing communications expertise and enhancing donor support for environmental non-profit organization that is entering its 40th year of protecting and improving the Merrimack River watershed.Freelance Communications Consultant and Writer
Self -Employed2013.08-2016.01(2 years)Providing marketing communications, corporate communications, and editorial services, including:Content creation and managementCopywritingMessage developmentWriting (including feature articles)EditingSocial mediaStrategic Marketing and Social Media Consultant
501hub, Inc.2013.11-2015.07(2 years)Providing strategic marketing services and social media platform management for non-profit organizations, which enhances clients presence while allowing them to focus scarce resources on advancing their missions.Director of Marketing & Communications
United Way of Greater Nashua2002.01-2015.07(14 years)Developed and implemented marketing strategy that enhances organization’s image among supporters and general public. Produced print and electronic newsletters, advertising, donor publications, annual report, blog and social media channels, campaign videoIncreased web traffic 50% (inbound marketing, content sharing, SEO)Led message development and staff’s adherence to branding standardsLed committees of volunteers who assisted in marketing, event managementCommunications Consultant and Freelance Writer
selfemployed2000.12-2002.01(a year)Provided writing, editing, and strategic communications services. Clients included Massachusetts Hospital Association, Greater Haverhill Chamber of Commerce. Also wrote ad copy and feature articles for clients of NH marketing firm. Freelance writer for Portsmouth HeraldAssistant Managing Editor
Voter.com2000.07-2000.12(6 months)Managed content for political website named “Best of the Web” by Forbes magazine; maintained sole responsibility for site on weekendsSupervised news editors; determined article selection, placement, and presentationnote: Company suspended operations in early 2001.Publications Manager/Writer
Massachusetts Hospital Association1987.06-2000.07(13 years)Managed print and online advocacy communications for statewide non-profit trade group.Provided integral part of successful campaigns to influence public policy.Edited weekly newsletter on health and advocacy issues.Wrote and edited news and features, press releases, talking points, op-eds, brochures, special reports, and legislative testimony in support of advocacy efforts and membership.
Educational experience
Northeastern University
bsHubSpot Academy
certificationEverblue Training Institute
certificate
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