Work experience

• Key Account Manager

  Samsung Electronics

  2023.08-Current

  (2 years)

  • Managed two Mass Merchant (MM) Key Accounts, driving sales growth and market presence. • Conducted weekly sell-in and sell-out forecasting to optimize inventory and sales performance. • Analyzed sales data in detail to develop and execute strategic business plans. • Collaborated cross-functionally with stakeholders to align on business strategies and execution. • Implemented targeted action plans in sales channels to drive revenue and market share. • Achieved No. 1 In-House Share in assigned accounts for two consecutive years.
• Head of Sales

  Seng Electric Sales & Service Sdn Bhd

  2020.09-2023.01

  (2 years)

  Job Scope: i. Managed a sales & operation team of 10+ members & reporting company director. ii. End-to-end sales process management by ensuring comprehensive care throughout the entire sales journey. iii. Developing the company's sales channels across retail, wholesale, and e- commerce. iv. Plan & implementing effective marketing and advertising strategies. v. Driving the sales performance by managing pricing, promotion, retail quality, service quality, stock & supply chain. vi. Achieved LG OLED TV Top Seller in 2021/22 & E-commerce sales growth from RM10k monthly to RM300k monthly.
• Key Account Management Associate (Central)

  Maxis

  2020.03-2020.08

  (6 months)

  Job Scope: Perform sales processes with assigned key dealers, being accountable and responsible for achieving monthly sales targets, KPIs, sales support, and process. Learning & Responsibilities: Joining the Maxis Key Account team has helped me become more result and data-oriented, providing a clearer direction when communicating with dealers and executing sales processes to achieve targets. It has also offered opportunities to collaborate across teams, learn new knowledge, and gain different perspectives. Dealer Management: i. Monitor daily, weekly, and monthly sales reports for dealers. ii. Promote product plans, promotional activities, and company directions to dealers. iii. Work closely with key dealers to establish long-term partnerships and support their development. iv. Conduct monthly business reviews and strategize with dealers. Merchandising & Product: i. Monitor and distribute point-of-sale materials (POSM) in dealers' shops to maintain retail quality. ii. Equip dealers and promoters with the latest promotional and product information. iii. Ensure dealers are ready with the latest devices and maintain good display cleanliness. Business Development: i. Identify business opportunities within and outside the sales area. ii. Assist dealers in identifying growth potential and achieving sales targets. iii. Provide training to dealers and account managers nationwide to adapt to new sales channels (such as social media) during pandemic lockdown period.
• Sales Area Manager

  Graduate Program (Central)

  2019.08-2020.02

  (7 months)
• Retail Sales Associate

  Seng Electric Sales & Service Sdn Bhd

  2014.11-2015.08

  (10 months)

  Customer Service - Communicate & provide service according to customers' needs & wants directly in store Retail Sales - Promote & advertise products tailored to customers' criteria & developing upsell & add-ons opportunities Branded Channel Retailing - Increase branded store exposure & awareness, sustain the retail channel image accordingly to business partners (e.g.,Samsung Electronics, LG Electronics, Fotile, etc)

Educational experience

• Monash University

  International Business and marketing

  2015.01-2018.01

  (3 years)
• Foon Yew High School 宽柔中学

  in Arts and Commerce

  2009.01-2014.01

  (5 years)

Certificates