Lauren's Resume

Lauren

Global Marketing Director

Female

Live in United States

Nationality United States

Global Marketing Director
Cardinal Health
2021.12-Current
(4 years)
6 years 10 months (3 years 11 months) When I stepped into the role of Global Marketing Director for Cardinal Health’s Surgical Innovations portfolio, I was entrusted with more than just managing a business line—Iwas asked to reimagine how one of the company’s flagship growth engines could thrive in a highly competitive, global market. From the outset, I led a bold brand repositioning and messaging refresh that breathed new life into the portfolio. Leading a global marketing team, we launched impactful multi-channel campaigns that doubled industry growth rates and significantly strengthened sales enablement. One of the most defining moments of my tenure came when I presented a comprehensive product innovation roadmap to the Board of Directors. That presentation secured a significant investment, unlocking new revenue streams, advancing international expansion, and elevating outcomes for providers and patients alike. Equally important to me was developing people, not just products. By fostering a high-performance, customer-centric culture, I helped four team members earn promotions and built a stronger leadership pipeline. Watching future leaders step confidently into new roles was just as rewarding as doubling industry growth rates for the portfolios I managed. Key Achievements: Doubled industry growth rates through portfolio repositioning, refreshed messaging, and multi-channel campaigns that enhanced sales enablement. Secured significant Board of Directors investment by presenting a compelling innovation roadmap that expanded revenue opportunities and strengthened customer outcomes. Built a culture of growth, collaboration, and performance that led to four promotions and elevated cross-functional teamwork.
Sr. Global Marketing Manager
Cardinal Health
2021.05-2021.12
(8 months)
I was hand-selected to step into this role and lead a multi-product portfolio at a critical inflection point. Overseeing a team, I was responsible for advancing Cardinal Health’s global footprint by shaping upstream strategy, accelerating portfolio performance, and positioning the business for sustainable international growth. Key Achievements: Expanded global portfolio by leading an upstream product marketing team, driving new product development, market expansion, and commercial enablement. ⚡ Improved speed-to-market by implementing agile operating mechanisms and fostering cross-functional collaboration, resulting in stronger adoption and engagement. Delivered a COVID-critical product launch, enabling frontline providers with critical tools and support.
Global Marketing Manager
Cardinal Health
2019.01-2021.05
(2 years)
(2 years 5 months) I was recruited to direct a vascular health portfolio during a time when the business needed bold strategies to drive global expansion. Leading an international team, I secured critical executive buy-in for data-driven growth strategies and substantial international investments. The challenge was clear: expand market penetration and position the portfolio for sustainable long-term growth. One of the most transformative initiatives was a global market access program I designed and executed across key regions. By hiring and leading marketers internationally, we delivered significant international revenue growth in just one year — an unprecedented result that became a model for expansion. At the same time, I focused on embedding lasting best practices by standardizing market segmentation and targeting processes into a global SOP adopted company-wide. In the U.S., I revitalized a high-priority product category by leading a bold rebranding and innovative go-to-market strategy. By partnering with clinical influencers and cross-functional teams, we achieved consistent double-digit YoY revenue growth and strengthened the portfolio’s competitive position. Key Achievements: Significant international revenue growth in one year through a global market access program and regional team build-out. Standardized international growth practices by creating a global SOP for segmentation and targeting, embedding best practices company-wide. Delivered double digit YoY U.S. revenue growth by rebranding a priority product category and executing an innovative go-to-market strategy.
Global Marketing Manager
Abbott
2016.05-2019.01
(3 years)
(2 years 9 months) I was recruited to lead global marketing for Abbott’s infectious disease portfolio spanning software, hardware, and consumables. My mandate was clear: drive growth by strengthening product innovation and portfolio positioning in an increasingly competitive market. To achieve this, I partnered closely with cross-functional teams to shape new product development and execute high-budget promotional campaigns that elevated category visibility worldwide. One of the most rewarding initiatives was rebranding a legacy HCV diagnostic solution, which, despite its strong clinical foundation, had lost market momentum. By developing an omni- channel campaign, engaging Key Opinion Leaders, and driving market access we repositioned the product for credibility and expanded adoption — ultimately delivering double digit first-year growth. At the same time, I led cross-functional teams through robust business case development, commercial requirements, and launch execution that successfully introduced new products to market, expanding Abbott’s diagnostics footprint and advancing patient outcomes. Key Achievements: Delivered double digit first-year growth in a legacy HCV diagnostic line through rebranding, omni-channel marketing, and collaborating with KOLs and the WHO. Successfully led new product development globally, strengthening category presence through strategic business cases and market execution.
Sr Global Product Manager
Bio-Rad Laboratories
2015.05-2016.05
(a year)
6 years 9 months (1 year 1 month) I was appointed to drive upstream marketing for Bio-Rad’s diagnostic product line, with responsibility for shaping long-term strategy, driving portfolio growth, and overseeing full lifecycle management. This role required balancing innovation with commercial viability while ensuring alignment with the broader diagnostics division’s strategic priorities. Working closely with division leadership, I helped define bold innovation pathways that positioned Bio-Rad for future success. I developed product requirements for next-generation quality control solutions and software enhancements that would deliver significant new revenue streams. Beyond the product line itself, I was invited to join a 3-person executive task force that partnered directly with the Division President to craft a five-year strategic growth plan. That plan focused on innovation, market expansion, and organizational success, setting the stage for Bio-Rad’s next phase of global growth. Key Achievements: Projected significant new revenue and profit by driving new product development for new diagnostic soluitions and software enhancements. Partnered with senior leadership as part of a 3-person executive task force to design a five-year strategic growth plan focused on innovation and global expansion.
Global Product Manager
Bio-Rad Laboratories
2013.07-2015.05
(2 years)
(1 year 11 months) I was hand-selected to drive global marketing for Bio-Rad’s quality monitoring solutions product line, tasked with expanding international adoption after strong U.S. success. This role required balancing technical product knowledge with customer engagement strategies that resonated across diverse markets. I partnered with cross-functional teams to design and execute integrated marketing campaigns, strengthen sales training programs, and build trust through Key Opinion Leader engagement. By embedding KPI-driven performance tracking, I was able to measure impact in real time and refine strategies for maximum adoption. The result was a significant expansion of Bio-Rad’s footprint in key global markets, with Asia delivering the strongest performance. Through a targeted marketing plan and customer-focused execution, we achieved double digit revenue growth in Asia, while also boosting portfolio visibility and adoption worldwide. Key Achievements: Expanded international adoption of Bio-Rad’s quality monitoring solutions by leading global marketing efforts. Delivered significant revenue growth in Asia through a strategic marketing plan with integrated campaigns, sales training, and KOL engagement. Strengthened portfolio performance by embedding KPI-driven performance tracking to measure success and refine strategies.
MBA Consultant, Sports, Media and Entertainment Division
Cisco
2014.01-2014.05
(5 months)
Sales Account Manager
Bio-Rad Laboratories
2009.09-2013.07
(4 years)
(3 years 11 months) I launched my career at Bio-Rad in sales, where I built the foundation for my success in global product marketing. This frontline role gave me a deep understanding of customer needs, competitive positioning, and the importance of translating technical products into solutions that deliver measurable value. During this time, I consistently exceeded sales expectations, earned multiple awards, and developed the customer-first approach that continues to guide my leadership style today. Key Achievements: Earned recognition as division Sales Representative of the Year in 2011 and 2013. Developed strong customer relationships that informed later product marketing strategies and sharpened my ability to bridge science, sales, and strategy.