Work experience

• Chief Operating Officer

  IFAD Motors Ltd

  2026.01-Current

  (2 months)
• director - sales & marketing (commercial director | cco | head of职位:growth & strategy)

  IFAD Motors Ltd

  2023.10-2025.04

  (2 years)

  (1 year 7 months) Led field sales automation by implementing SFA and DMS, driving data-driven decision-making and operational efficiency, ensuring a future-fit ecosystem. Established low-carbon products as one of the key revenue drivers, reinforcing the company’s commitment to CO2 reduction. Launched the ‘Direct to Retail’ channel, enhancing last-mile product availability. Played a strategic role in advancing Diversity & Inclusion (D&I) and Revenue Growth Management (RGM) initiatives across the APAC region. Redesigned the dealer commission model, ensuring competitive ROI for 85%+ dealers and lowering attrition to below 2%. Delivered a 350 bps reduction in operating costs, enhancing efficiency and profitability. Reengineered the variable pay structure for the field sales force, boosting net pay-out, reducing attrition below 5%, while delivering a 425 bps reduction in overhead cost. Championed low carbon products as a key profitability driver, elevating their share to 15% of total business within a year of their late 2023 launch.
• Sales Director (Sales Function Head

  Perfetti Van Melle

  2022.06-2023.10

  (a year)

  Country Commercial Lead |职位:Executive Leadership Team Role) (1 year 5 months) Spearheaded the largest RTM transformation in the country’s FMCG industry, expanding direct outlet coverage from 210k to 400k+and scaling the distribution network from 400 to 850+, driving market penetration. Optimized the product portfolio to enhance profitability and strengthen the bottom-line. Led field sales automation by integrating SFA & DMS, enhancing real-time data insight and operational efficiency. Played a strategic role strengthening Revenue Growth Management (RGM) across LASAMIA region. Led a strategic shift to reduce wholesale dependency, cutting its contribution from 18.5% to 9% by expanding direct distribution, enhancing retailer engagement and optimizing efficiency for better control over market dynamics. Architected and implemented an advanced SFA and DMS to enhance efficiency, transparency & agility; improving data accuracy, empowering field team and optimizing supply chain management for a future-fit organization.
• Head of Sales & Marketing (Sales Director

  CEAT Tyres Limited

  2018.01-2022.06

  (4 years)

  Marketing Director |职位:Business Unit Head) (4 years 6 months) Revamped the RTM model to bring products closer to customers, enhancing market penetration. Launched new product category to drive business expansion. Introduced a same-day customer complain resolution system boosting consumer trust and elevating Top of Mind Awareness (TOMA). Scaled business 3X in five years by transforming the distribution model, driving efficiency and market expansion. Propelled the company to 2nd position in Top-of-Mind Awareness (TOMA), strengthening brand recall and market presence. Formulated and executed a strategy that optimized business operations, reducing working capital requirement by almost one-third.
• National Sales Manager (Country Sales Lead

  IPDC Finance

  2017.01-2017.12

  (a year)

  Sales Director职位:Equivalent | Nationwide Sales Head) Introduced the industry’s first ‘Affordable Home Loan’ for bottom-of-the- pyramid customers, expanding financial inclusion. Launched ‘Consumer White Goods Finance’, diversifying the company’s product portfolio. Implemented a new RTM model and automated the entire sales team, driving efficiency and accelerating the company’s transition toward FinTech. Drove 80% YoY growth in Liability Products and achieved 2X expansion in Asset Products. Engineered a retention strategy by restructuring variable pay and driving cultural transformation project in collaboration with HR, reducing attrition below 3%.
• general manager - market operations (divisional sales head

  Robi Axiata Limited

  2014.01-2016.12

  (3 years)

  职位:Regional Business Leader) Implemented the ‘micro-cluster’ sales strategy in collaboration with BCG, driving significant market share growth. Played a key role in the country’s largest telecom merger by developing the post-merger operations and sales roadmap to optimize the network and enhance revenue market share. Drove the 3G implementation across regions, replacing 2G networks. Boosted net Revenue Generating Base (RGB) by 780 bps in Kushtia, 650 bps in Comilla and 940 bps in Mymensingh over three years, driving sustained regional growth. Accelerated data business growth, increasing its contribution to total revenue to 15%+ in Kushtia, 14%+ in Comilla and 15% in Mymensingh, fueling digital adaptation and revenue diversification. Positioned Comilla as the region with the lowest number of Low Utilized Tower (LUT) nationwide.
• business development manager - nestle professional

  Nestle S.A.

  2012.01-2013.12

  (2 years)

  7 years 7 months (B2B Sales职位:Manager | Channel Development Lead) Closely worked with the country manager of Nestle Professional – streamlined product portfolio, designed a strategic roadmap to strengthen bottom-line, and implemented tailored team development plan to maximize efficiency. Strategized and implemented a 5-year Market Execution Plan (MEP) and Integrated Commercial Planning (ICP) for Nestle Professional, optimizing growth and market penetration. Boosted the growth of the strategic ‘Street Channel’, increasing its contribution from 9.5% to 15% of total business – achieving a surge of 550 bps in just two years. Launched two new categories – ‘Cold & Premium Beverage’ & ‘Culinary’ and drove their contribution to double digit within two years, laying the foundation for sustained long-term revenue growth and diversification. Reduced ‘Expired Products’ return to 0.15%, down from an average of 0.25%, driving improved product lifecycle management.
• regional business manager - nestle professional

  Nestle S.A.

  2011.03-2011.12

  (10 months)

  (Regional Sales职位:Lead | B2B Sales Manager | OOH Lead) Closely worked with the country manager of Nestle Professional – spearheaded the RTM transformation, introduced new product category, and designed training module to elevate 3rd party sales force effectiveness. Successfully drove regional contribution growth, increasing it by 700 bps, from 34% to 41%, through strategic initiatives and targeted efforts. Onboarded a range of ‘Micro Distributors’, reducing reliance on traditional distribution channel and diversifying the distribution model.
• Executive – Nestlé Professional (B2B Sales Executive

  Nestle S.A.

  2010.01-2011.02

  (a year)

  职位:Executive | Channel Executive) (1 year 2 months) Closely worked with the country manager of Nestle Professional - revamped the RTM model, reengineered brand positioning, formulated channel-optimized GTM approaches, executed strategic expansion via new channel. Introduced the ‘Event’ channel, driving its contribution to over 5% of total business. The channel-specific GTM approach helped business grow the most among the SBUs of Nestle Bangladesh.
• Territory Officer (Territory Sales Executive | Field Sales

  Nestle S.A.

  2006.09-2009.12

  (3 years)

  职位:Sales Manager Equivalent) (3 years 4 months) Navigated the digital transformation of the territory from manual order-taking system, executed the retail census. All these led to successful implementation of SFA & DMS. Spearheaded distribution width, depth & breadth increase in the assigned territory, resulting in sales revenue increase by 115%+, from an AMS of BDT 4.4 million to BDT 9.5 million in three years. Strict control over damaged/expired products, reducing the market return by 11 bps.
• Marketing Intern

  Nestle S.A.

  2006.06-2006.09

  (4 months)

  (Marketing Trainee | Business Development Intern |职位:Commercial Graduate Intern) Pre and post evaluation of both ATL and BTL marketing activities, assist in planning ‘Brand Development & Marketing strategies and Activities’, field monitoring of BTL activities, analysis of brand performance

Educational experience

• Indian Institute of Management, Calcutta

  Management Development Program (MDP)

  2015.01-2015.01
• Indian Institute of Management, Calcutta

  Management Development Program (MDP)

  2014.01-2014.01
• North South University

  Masters of Business Administration (MBA), Marketing

  2011.01-2013.01

  (2 years)
• Khulna University

  Bachelor of Business Administration (BBA), Marketing

  2003.01-2006.01

  (3 years)
• Notre Dame College, Dhaka, Bangladesh

Certificates