Responsible for driving customer service sales across Malaysia by offering tailored solutions such as spare parts, maintenance, upgrades, and digital services. Focused on strengthening customer relationships, improving plant performance, and supporting Bühler’s mission to deliver sustainable value through innovation and service excellence. I successfully led initiatives to enhance customer service sales and strengthen relationships with key accounts. • Collaborated with internal technical teams to create customized service solutions that align with sustainability objectives. • Monitored market trends to identify new service opportunities, contributing to Bühler’s innovation efforts. • Achieved significant improvements in customer satisfaction and loyalty through proactive service reviews and consultations.

2 years 1 month Malaysia -Monitor and analyze partner performance to ensure alignment with sales targets and business objectives. -Develop and implement partner recruitment strategies to expand the company’s reach in the region. -Drive market expansion initiatives through innovative business development strategies. -Identify new business opportunities, including emerging markets and verticals, within South East Asia. -Foster partnerships that support brand awareness, market entry, and revenue growth -Oversee and manage the day-to-day sales, marketing, and customer relations functions in the region Develop region-specific marketing campaigns to resonate with local audiences while maintaining global brand integrity. -Track, analyze, and report on financial performance, ensuring profitability and long-term sustainability. -Implement cost-effective strategies to optimize revenue streams while managing regional expenditures. -Collaborate with senior leadership to establish and monitor budgets and financial forecasts for the region. -Lead, mentor, and develop a high-performing, cross-cultural team to achieve set business objectives. -Create an environment that encourages collaboration, innovation, and accountability. -Provide regular training and development programs to enhance team skills and competencies in line with market demands -Regularly engage with Tier 1 and Tier 2 suppliers to evaluate the best offerings and tailor solutions for customers. -Oversee the setup of company operations, including calibration rooms, demo rooms, and demo units tailored to local market needs. -Identify potential growth opportunities and areas for improvement within each market, and propose actionable strategies.

(1 year 3 months) -Drive end-to-end sales processes across Malaysia, Indonesia, Singapore, Philippines, and Thailand, including cold calling, appointment setting, and lead generation. -Conduct regular sales activities to secure new customers and expand the company’s footprint in these markets. -Run sales activities, prepare customized quotations for potential clients, and ensure that all proposals align with customer needs and company offerings. -Identify potential growth opportunities and areas for improvement within each market, and propose actionable strategies. -Organize and set up company exhibitions and trade shows across the region (Malaysia, Singapore, Indonesia, Philippines, Thailand) to increase brand visibility and customer engagement. -Strategize and execute regional marketing activities to enhance lead generation and customer acquisition. -Conduct in-depth market analysis to identify potential customers, competitors, and industry trends. -Regularly assess customer needs, and monitor competitor products and offerings to stay competitive in the market. -Establish, manage, and maintain strong relationships with regional channel partners and distributors to drive sales growth. -Develop and implement strategies for building sustainable partnerships that support long-term. -Provide product training seminars to end customers, partners, and distributors to ensure proper understanding and efficient product use. -Ensure all parties involved are well-informed about product updates, features, and market trends. -Develop and maintain strong, long-term relationships with end-users and higher management teams of key customers. -Monitor customer satisfaction and ensure all aspects of the customer journey are positive, from sales to after-sales support -Establish strong relationships with machine builders and integrators to enhance cooperation and provide better service offerings to all customers. -Promote better synergy and cross-collaboration for optimizing customer experiences.

(6 years 3 months) Make cold calls, setting appointments and carries out sales activities to bring in more new customers. • Run sales activities with Japanese PIC from maker • Prepare quotations • Work closely with local & japan maker and distributor • Build customer relationship management with end users , higher management & Japanese PIC • Carry out regular sales visit with existing and new customers, follow up on quotations sent. • Strategize to increase potential customers to replace the non active customers • Chairing meeting with MD to discuss daily issues, problem solving, solutions and increasing revenue. • Sourcing distributors or agents and work closely with them • Holding meeting with the sales team on ways to achieve sales target. • Guiding least performer to improve sales for the team • Buy off machine with customer and coordinate machine status, schedule , shipment method & schedule and report to customer . • Follow up for each customer payment status • Data analysis for low PO customer status and work closely with sales PIC to increase the PO • Prepare meeting minute , each customer PO data & information from customer and report to MD every weeks • To find and introduce company profile and product to new customer • Installation machine and improvement fabrication parts

(1 year 3 months) Sales calls to potential customer and making sales appointment • Following up with existing customer, and suggesting new sales deals • Carry out presentations and demo at customer premise. • Performing text cut for customer’s new machine eg:CNC Milling 3 axis, 5 axis , Kawamura CNC Indexing Machine. • Providing Technical support • Responsible for nationwide Sales not just limited to Penang • Planning, organizing, executing and managing all sales & marketing activities and • Meetings and discussion • Customer relationship management • Manages customer feedbacks and complaints as well as enquiries.