Jay Wing Y's Resume

Jay Wing Y

Merchandising Coordinator

Female

25 y/o

Marketing Planning/Marketing/SEO/Business Channels/Business Data Analysis/Event Planning/Market research and analysis/Marketing Specialist/Marketing Manager/Supervisor/Marketing Assistant/Media Planning/Media Manager/Supervisor/Media Specialist/Assistant/Brand Management/Supply Chain Manager/Supervisor/Supply Chain Specialist/Assistant/Production Planning/Material Management (PMC)/Purchasing Manager/Supervisor/Purchasing Specialist/Assistant/Buyer/Product Management/Supplier Quality Management/Supplier Development/Data Product Manager/E-commerce Product Manager/User Product Manager/Strategic Product Manager/Mobile Product Manager/Commercial Product Manager/Product Manager/Product Specialist/Assistant/Product VP/CPO/Demand Analyst/Project Manager/Supervisor/PMO/Project Specialist/Assistant/Production Project Management

Live in China

Nationality Belgium

Summary

Proactive and agile merchandising professional with international academic and industry experience across Germany, Belgium, France, and the UK. My dual Master's degree focused on Asian markets, equipping me with deep insights into consumer behavior, market trends, and brand strategies in the region. A quick learner with a data-driven and solution-oriented mindset, I’ve supported merchandising and omnichannel strategies for leading brands like C&A and Levi’s across Europe. Skilled in cross-functional collaboration, I’ve worked with teams and suppliers across Asia and Europe to drive product development, sales analysis, and strategic planning. Thriving in multicultural environments, I bring a global perspective, attention to detail, and a strong drive for excellence.

Work experience

Merchandising Coordinator
C&A
2025.04-Current
(7 months)
◦ Collaborated with Merchandising, Design and Development Leads, to align collections with financial goals and brand vision across 8+ European markets ◦ Facilitated end-to-end buying activities including assortment creation, order submission, sizing, quantity & pricing decisions for 2+ seasons and took ownership for young fashion circular knit bottoms ◦ Presented seasonal sign-ofs & weekly trade insights on trends, KPIs and sales to 100+ stakeholders ◦ Set up 1000+ products in PLM systems, achieved 100% accuracy & facilitated smooth development cycles ◦ Guided weekly fittings & provided feedback to improve product fit and reduce revisions for 300+ styles ◦ Coordinated communication with 8+ overseas suppliers, sample approvals & product updates ◦ Created quarterly & ad-hoc reports with actionable insights to support cross-department decisions
Omnichannel Merchandising Intern
Levi Strauss & Co.
2024.02-2025.02
(a year)
◦ Specialized in operational and analytical support for omnichannel strategies with digital channel focus for the European women’s market by providing ad-hoc analysis reports ◦ Managed large datasets and built weekly/monthly KPI reports used by 15+ team members ◦ Created automated data visualizations and visual references to support cross-functional strategic planning ◦ Managed sample inventory and facilitated planning for over 2+ seasonal assortments ◦ Analysed and compiled market insights from 50+ competitors through in-store visits across Europe
junior consultant - in-company consulting project
Serapian Milano - compagnie financiere richemont sa
2023.09-2023.11
(3 months)
◦ Led 10+ competitor analysis & benchmarking to shape brand activation strategy for NYC pop-up launch ◦ Researched activation tactics of 30+ local luxury brands to identify best practices and innovative strategies ◦ Conducted interviews and surveys with 10+ sales experts to extract techniques on client attraction ◦ Analysed 50+ influencers and 100+ social media posts to track New York market trends
Content Creator
Remote
2021.12-2022.11
(a year)
◦ Produced Youtube ASMR content, achieved 3.5K subsribers & 116.8K views on a single video ◦ Built loyal communities across Chinese media platforms, reached 20K+ cross-platform followers & 600K+ cumulative views through audience-tailored content ◦ Collaborated with international brands to create video campaigns, delivering exposure on global markets

Educational experience

Emlyon Business School
MSc in High-End Brand Management | MSc in Luxury Management & Marketing (Dual
2023.09-2025.02
(a year)
MSc in High-End Brand Management |MSc in Luxury Management & Marketing (Dual Degree) - GPA 4/4 ◦ Master Thesis (16.5/20): ”How to Increase the Conversion Rate for High-end E-commerce Websites” Relevant Coursework: High-end Product Development & Strategy, Sourcing and Supply Chain Management, High-end eCommerce Strategies, High-end Brand Management, High-end Marketing in China, High-end Brand Communication, High-end Brand Retail & Service Operations, Negotiation Techniques, Store Digitization
Nottingham Trent University
Software Engineering
2018.09-2021.07
(3 years)
BSc(H) in Software Engineering - 1st Class Honours (GPA 3.68/4) Relevant Coursework: Information and Database Engineering, Internet Application Programming, Information Systems Management, Mobile Platform applications, Advanced Software Engineering, Advanced Analysis and Design