15 years 2 months (1 year 8 months) Lead national channel marketing strategy to drive market growth, optimize distribution, and enhance customer experience across growth segments. Oversee program development, retail integration, and go-to-market execution in alignment with corporate priorities. Partner cross-functionally to deliver campaigns and field enablement tools that accelerate acquisition, retention, and revenue growth.

(2 years 7 months) Directed national operations for strategic retail programs, ensuring scalability, consistency, and performance across thousands of locations. Streamlined processes, optimized execution frameworks, and delivered tools that empowered frontline teams to deliver on KPIs. Collaborated with multi- channels to align field execution with enterprise strategy.

(3 years 2 months) Scaled a high-impact national retail program from concept to execution, integrating marketing, operations, and sales enablement. Developed program strategy, field toolkits, and performance dashboards to drive adoption and measurable sales growth. Partnered with executive leadership to operationalize cultural relevance and market expansion initiatives.

Managed national/regional/market sales execution programs, aligning product launches and go-to-market plans with frontline enablement strategies. Delivered execution playbooks, performance tracking, and best practices to accelerate adoption and revenue impact.

(2 years 8 months) Led multi-store operations in a high-volume metro market, managing sales performance, staffing, and customer experience. Achieved consistent sales growth through coaching, operational discipline, and execution of local market strategies.

(2 years 1 month) Managed single-location retail operations, achieving sales and service targets while developing future leaders. Implemented local marketing initiatives and optimized store performance through data-driven decision making.

(1 year 4 months) Supported store operations, sales coaching, and customer service delivery. Drove team engagement and execution of retail programs.