Leading Solplanet’s expansion in the residential solar + storage sector across Germany, Austria, and Switzerland. Managing channel partnerships, distribution networks, and key account relationships with major installers and EPCs. Developing go-to-market strategies and product positioning for Solplanet’s hybrid inverters and residential battery storage systems. Driving cross-functional collaboration with technical support, marketing, and product teams to localize and optimize solutions for the DACH region. Representing Solplanet at major regional energy trade shows and industry events.

Led market development for Enphase’s microinverter and residential storage systems in the German-speaking market. Built strategic partnerships with distributors and Tier-1 installers; significantly increased regional market share. Launched sales enablement initiatives tailored to local installer training and system design. Organized B2B marketing campaigns and participated in Intersolar Europe and local energy roadshows. Delivered technical sales support for complex residential energy solutions integrating PV and storage.

Drove exponential sales growth in the DACH region for SolarEdge’s PV inverter and power optimizer portfolio. Supported B2B and project-based sales including residential PV + BESS applications. Built a robust installer and distributor network; coordinated technical training programs and sales workshops. Initiated key residential storage partnerships during SolarEdge’s entry into the BESS segment. Represented the company at regional industry events and contributed to local product adaptation.

Spearheaded successful entry into the German market for a Chinese inverter manufacturer. Oversaw full sales cycle management and technical onboarding of new clients.

Handled three-tier distribution of PV inverters; managed installer support and marketing initiatives.

Territory Manager

Regional Sales Manager