Work experience

• Business Development Manager

  Dahua Technology MENA

  2022.02-Current

  (4 years)

  Formulate Sales Strategies: Developed comprehensive sales strategies based on detailed product analysis and current market trends. Collaborate with Partners: Work closely with Distributors, Dealer partners, and Internal sales teams to enhance stock sales and reach sales targets. Market Trend Analysis: Regularly analyzed market trends to adjust strategies and briefed top management on the same in order to help stay ahead of the competition. Conduct Market Research: Identified potential System Integrators, Clients, and analyzed commercial display market trends. Competitive Analysis: Studied direct and indirect competitors to understand their strategies and market positioning. Trend Analysis: Stayed informed about emerging trends and technologies in the commercial display industry. Develop Sales Strategies: Created and implemented strategies to meet business objectives and expand the customer base. Client Acquisition: Identified potential end users, presented product offerings, conducted Training &Workshops, demonstrated POC's and sampling, Lead generation, Biding and negotiate contracts. Client Relationships: Build and maintain strong relationships with clients through regular follow-ups and personalized service. Strategic Client Engagement: Identified high-potential clients and conducted customized training workshops, leading to a 28% increase in client acquisition and long-term contracts. Relationship Building: Developed and maintained strong relationships with key stakeholders (Governmental and Corporate) through regular follow-ups and personalized service, enhancing customer loyalty and satisfaction. Manage Distributors: Oversee Tier 1 Distributors, ensuring stock availability and alignment with sales strategies and distribution policies. Distributor Support: Provided training and support to distributors to ensure they can effectively promote and sell products. Distributor Performance: Regularly review distributor performance and address any issues or gaps. Cultivate Partnerships: Managed existing dealer relationships and seek new channel partners, including DPPs, resellers, and system integrators. Channel Development: Identified potential new partners specially in Signage & Advertisement sector and established mutually beneficial agreements. Product Expertise: Maintained a deep understanding of commercial display products & accesories, security surveillance products and solutions. Product Updates: Regularly reviewed product updates and new features to communicate benefits to clients. Digital and Commercial Display Solutions: Dedicated to delivering tailored digital solutions that meet customer needs and enhance user experiences. Successfully collaborated with clients to identify pain points, develop strategic roadmaps, and implement technology solutions that drive engagement and efficiency. Security Survaillance and Thermal Imaging Solutions: Spearheaded promotional initiatives for thermal imaging products, resulting in a 24% rise in product awareness and adoption among key industry players. Industry Lobbying: Actively participated in lobbying efforts with relevant industry associations and interest groups, successfully influencing policy discussions that favored the adoption of technologies. Event Participation: Represented Dahua Technology at over 21 industry exhibitions and trade shows, delivering presentations that showcased customised solutions, which generated approximately 30 plus leads per event, contributing to a sales conversion rate of 78%. Marketing Collaboration: Collaborated with the marketing team to design and implement targeted campaigns and promotional materials that increased product visibility and engagement, leading to a 30 to 35% boost in inquiries. Team Collaboration: Worked closely with cross-functional teams—including marketing, sales, technical support, and logistics—to ensure effective project execution and client satisfaction. Collaborate Across Teams: Worked with Marketing, Pre-Sales, Design & Estimation, R&D, Logistics, and Operations to ensure successful project execution. Project Planning: Developed detailed project plans with clear timelines, milestones, and responsibilities. Issue Resolution: Addressed and resolved project-related issues promptly. Competitive Intelligence: Gathered and analyzed data on competitors’ products, pricing, and market strategies. Positioning Strategy: Developed strategies to differentiate Dahua Technology’s products and improve market position. Explore New Markets: Identified new geographic areas and industry verticals for expansion. Market Research and Strategy: Conducted research to find new opportunities for market entry. Formed strategic alliances and partnerships with key players of specific markets and expand reach. Opportunity Identification: Conducted thorough market research to identify emerging trends and opportunities within the thermal imaging industry, informing strategic initiatives and product development. Competitor Insights: Analyzed competitor strategies, pricing, and market positioning, providing actionable insights to senior management for strategic planning and differentiation.
• Business development executive - GCC (UAE | Qatar| Oman)

  Emirates Neon Group

  2017.01-2021.12

  (5 years)

  Establishing and maintaining effective relationships with current and new company clients via email, phone, and in person. Understanding client needs and offering solutions and support. Studying market conditions and generating new leads. Identification and follow‐up of prospective customers and potential markets. Ensure a smooth, swift sales process including but not limited to design, estimate, Quote and process transaction. Provide clients with advertising sales materials to aid them in choosing appropriate service. Execute effective negotiation and closing techniques to secure good quality margin business. Participate in marketing campaigns, sales forecast and strategies. Creating and maintaining a database (MIS, CRM) of prospect clients. Crafting business proposals/presentation and contracts. Independently manage assigned accounts. Develop and manage a pipeline of opportunities and proactively work to close opportunities. Build and maintain long‐term relationships with current clients and their management teams by providing information, guidance, and support; recommending service and profit improvements; and recommending new opportunities Responsible for solving client grievances and ensuring such cases does not arise again for total client satisfaction, retention and repeated business. Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state‐of-the‐art practices; participating in professional societies. Plan, implement and report progress in achieving the sales budget and loss summary on a weekly and monthly basis. Coordination and Follow – up with internal departments to ensure timely delivery of project and collection of payments.
• Marketing Executive

  Al Jazeerah Neon L.L.C

  2014.10-2016.12

  (2 years)

  Covered entire UAE market for marketing of Signage’s and Printing media Products. Developed and implemented marketing strategies of various advertisement locations and large format digital printing. Persuaded clients for hiring and installation of hoarding, billboard, Unipole, rooftop sign and Light boxes for the advertisement of their products and media solutions. Managed key accounts in public and private sector advertisement agencies to produce business. Implemented pricing strategy to accelerate growth of sales. Performed sales activities dealing with the clients, executed the manufacturing of products and maintained data base acquiring new and old patrons and seeing through the production process according to the standard. Responsible for administration activities and developed strategic plans and presentations for development of business through worthy management. Monitored sales activities, trends of target market and maintained records on that. Made sale calls to prospect and existing clients; negotiated around prices and closed the deals. Made sales report on monthly basis reporting to Managing Director. Deals with municipality and advertisement panel authorities for approvals of advertisement locations and vehicle graphics advertisement permits.

Educational experience

• The University of Lahore

  Master of Philosophy, Marketing

  2013.01-2014.01

  (a year)
• The University of Lahore

  Master of Business Administration - MBA, Marketing.

  2010.01-2013.01

  (3 years)
• Lahore Business School

  Bachelor of Science (Economics & English Literature)

  2006.01-2010.01

  (4 years)

Languages