IDI's Resume

IDI

Head of Overseas Brand Operations & Strategy

Male

34 y/o

Marketing/Marketing Planning/Site selection and development/SEO/SEM/Business Channels/Business Data Analysis/Market research and analysis/Marketing Specialist/Marketing Manager/Supervisor/Marketing Director/Activity Execution/Event Planning/APP promotion/Copywriter/Brand Director/Brand Manager/Supervisor/Brand Specialist/Assistant/Brand design/Brand Management/Supply Chain Director/Supply Chain Manager/Supervisor/Supply Chain Specialist/Assistant/Production Planning/Material Management (PMC)/E-commerce Product Manager/Mobile Product Manager/Internet Finance Product Manager/Data Product Manager/Commercial Product Manager/Strategic Product Manager/User Product Manager/Product Director/Product Specialist/Assistant/Product Manager

Live in Hangzhou

Nationality Rwandese

Head of Overseas Brand Operations & Strategy
百佳荟集团 (BESTSUPPLIERS HOLDING GROUP)
2025.11-Current
(6 months)
-Localized brand messaging for B2B/B2C overseas markets. -Prioritized high-potential markets via insights and regulations. -Executed full go‐to‐market for new country launches. -Aligned brand strategy with sales and product launches. -Turned local feedback into product/sourcing decisions. -Hired and led overseas teams to drive high-volume orders. -Localized websites, social, and e‐commerce platforms. -Produced livestreaming/video content for global distribution.
market development lead - africa
巨星控股集团 (Hangzhou GreatStar Industrial Co., Ltd.)
2021.12-2025.10
(4 years)
-Identify & develop new distributors/partners across Africa. -Drive revenue for hand and power tools product lines. -Analyze regional market trends, pricing, and competitor activity. -Build & maintain strong B2B customer relationships. -Increase GreatStar brand visibility in African markets. -Work with HQ (Hangzhou) on logistics, pricing, and product fit. -Provide regular sales forecasts & market feedback.
Cross Border & E‐commerce Operations Intern
Amazon, Alibaba, Walmart (Hangzhou)
2020.01-2021.01
(a year)
-Listing products on cross‐border platforms targeting America, Canada, and Europe. -Manage self-shipped orders, ensure same-day/next-day SLA, and troubleshoot carrier pickups. -Resolve stranded inventory, listing errors related to fulfillment, and blocked ASINs due to policy violations. -Replying to inquiries and pickup international phone calls.

Projects

New Brand development in africa
Brand is ready in Africa,USA and europe
2021.12-2025.10
(4 years)
We introduced the WORKPRO brand from the ground up both the brand and its products were entirely new. I took the lead in developing a product line that has since become highly sought after, and I was responsible for shaping the brand’s name, identity, promise, visuals, and more. Today, WORKPRO has gained strong popularity across Africa, the U.S., and Europe.

Educational experience

ZHEJIANG GONGSHANG UNIVERSITY
MANAGEMENT SCIENCE AND ENGINEERING
2019.09-2021.12
(2 years)
-Applies quantitative analysis and systems thinking to marketing, branding, and product management. -Enables data-driven market research, SEO/SEM experimentation, and business analytics. -Directly relevant to product strategy, supply chain optimization, and production planning. -Turns brand vision into scalable, measurable operational execution.