I lead Agodas pivotal hotel-facing growth initiatives, including the Agoda Growth Program, Growth Express, Sponsored Listing, and Beds Network. These programs are designed to drive increased business for hotel owners. From spearheading research and development with multiple scrum teams to collaborating closely with sales departments and regional stakeholders worldwide for effective go-to-market strategies, I ensure comprehensive ownership and seamless execution, guaranteeing the success of each program.

At this dynamic small-scale startup, I played a pivotal role in collaborating directly with the co-founders to establish a scalable and streamlined product development process, driving towards the companys vision. Responsibilities included:- Overseeing the day-to-day product development process in collaboration with mobile and backend engineers.- Defining and driving key business and user success metrics to optimize performance.- Conducting experiments, analyzing results, and implementing successful rollouts.- Structuring and refining the product roadmap and strategic initiatives.- Crafting detailed product specifications and collaborating closely with engineers to ensure successful feature delivery.

Gogolook is well-known for Whoscall, a caller-identifying and spam-protecting app, with more than 10 million users and one of the largest number databases worldwide.Focus on growing the subscription model in Whoscall app using data, experiments, design thinking and user research.Achievement:- Achieved a 90% growth in subscription revenue YoY in Q2 2020 in TW, TH and BR.- Active subscribers grew 80% YoY in Q2 2020 in TW, TH and BR.Key Contributions- Lead a cross-functional team to work on Whoscall Android/iOS app.- Focus on the growth and new business of the subscription model.- Define roadmap and strategies which align with overall product strategy and execute with cross-functional team.- Apply growth hacking to optimize conversion and retention including conversion optimization, improving user experience, define product messages, etc.- Data analysis using SQL, conduct experiments including A/B testing and define key metrics to measure performance and result.- Create product wireframes, interactive prototypes and work with designers to deliver the final design.- Conduct user research including user surveys, interviews, and usability tests.

Positive Grid is the leading tech company that develops software and hardware products for musicians with the best design, user experience and sound.【Product Manager of iOS team】Convert demands and ideas into product specifications and user stories, executed product development using Agile, launched product and executed marketing strategies in US and EU market.Achievement:- Delivered Spark - Learn and Play Guitar, an iOS app that teaches users how to learn guitar with chord recognition, machine learning, interactive gameplay and video lessons.- Delivered BIAS FX Universal, an iOS app that transforms your iPhone/iPad into a powerful music studio with authentic amp/effect modeling and one of the best user experience.Key contributions:- Conducted market research including competitor research, customer personas and surveys to gather necessary market information.- Created and maintained dynamic, logical and executable product roadmap, adapting to the fast-paced and unpredictable startup environment.- Prioritized and managed trade-offs among product features, user experience, marketing performance and resources.- Designed the minimal viable products and kept iterating with user engagement and data analysis.- Executed user engagement including in-app communication, online survey, user interview, focus group and idea-scaling to convey users’ feedback to the team.- Led data analysis including defining key metrics, building dashboards for funnels and events and developing insights.- Designed user experience including product wireframe and conduce A/B testings for optimization.- Achieved product growth with growth hacking and AARRR model.Other contributions:- Led and drove go-to-market strategy, marketing campaign, promotion and product launch in NA, Japan and Europe.- Made marketing materials including photography, video and product position statement copies.- Managed digital marketing for acquisition using Facebook ads, GAC and Google Ads.

Customer Service- Help customers solve their questions, identifying bugs and user errors.- Managed user feedback and reports using Zendesk.- Wrote articles and instructions for Help Center.QA Testing- Wrote and executed test cases/plans based on the product specs.- Helped verify the development of each user story in the scrum.Product Delivery- Helped the logistics and product delivery.Product Photography / Promotion Video- Shooting pictures for marketing- Making promotional videos.