Helena Villar

Marketing Manager (Head of Part), Latin America@Samsung Electronics
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Summary

Marketing Manager, Latin America at Samsung Eletronics | Brand & Innovation | Influencers | Partnerships | Experience. I am a marketing professional and leader with a solid experience in regional and global structures, especially focused on brand and digital marketing projects, including partnerships and social media campaigns. In August 2021, I started leading and building from scratch the Future Generation Lab at Samsung Latin America, a global division with the main goal of reshaping our engagement with younger demographics through authentic and bold projects. I'm passionate about connecting people and brands by developing original, creative and meaningful campaigns; driving innovation and achieving business goals in a pragmatic and resourceful way. I am a curious and results-oriented professional with a holistic business vision. With excellent problem-solving, decision-making, and strategic thinking skills, I feel personally motivated in dynamic and fast-paced environments that enable myself to look for creative, resourceful, and innovative solutions to our projects in a collaborative manner. Fluent/native in Portuguese and English; advanced level in Spanish.

Work experience

  • Marketing Manager (Head of Part), Latin America

    Samsung Electronics
    2025.03-Current(2 years)
  • Marketing Coordinator (Head of Part), Latin America

    Samsung Electronics
    2021.08-2025.03(4 years)
  • Temporary Regional Mobility | Samsung Mexico

    Samsung Electronics
    2024.01-2024.04(4 months)
  • Digital Marketing Analyst

    Máquina CW
    2021.03-2021.08(6 months)
  • Marketing Assistant, Latin America | Specialist in Content & Social Media

    Hays
    2019.10-2021.03(a year)
  • Marketing Assistant

    Hays
    2019.01-2019.09(9 months)
  • Marketing Intern

    Hays
    2017.07-2018.12(a year)
  • Communication & Marketing Intern

    Saluspot
    2015.12-2017.05(a year)

Educational experience

  • Faculdade Cásper Líbero

    Jornalismo, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS
    2015.01-2018.01(3 years)
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