Develop and execute comprehensive strategies that align with the company's goals and objectives. Recruiting high-level global talents and match them with suitable positions. Apply my knowledge from the classroom to attract more clients.

Acted as a vital link between local stakeholders and Chinese staff. Ensured mutual understanding and informed decision-making. Oversaw the daily office operations and managed schedules.

Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives. Oversaw team adherence to brand standards to maintain consistency across all marketing outputs.

International Entrepreneurship This course explored how entrepreneurs identify and capitalize on global business opportunities. It covered startup ecosystems, cross-border venture creation, funding strategies, and the challenges of scaling internationally. International Finance Focused on global financial systems, this course examined exchange rates, foreign investment, risk management, and how multinational firms manage capital in an interconnected economy. Marketing Learned the foundations of marketing strategy, including market segmentation, branding, product positioning, pricing, and promotion—especially in global and digital contexts. Consumer Behavior This dived into the psychological, social, and cultural factors that influence how consumers make decisions. It helped me understand buying patterns to design better marketing strategies. Business Strategy This course trained me to think like an executive—analyzing competitive environments, formulating strategies, and making long-term decisions to ensure business success. Business Negotiation in China A culturally specific course that focuses on negotiation styles, etiquette, and strategies in the Chinese business context, emphasizing the role of relationships (guanxi), hierarchy, and indirect communication.

Principles of Marketing Introduced the 4 Ps (product, price, place, promotion), market analysis, and basic marketing planning—laying the groundwork for all advanced marketing topics. Accounting I & II Covered financial accounting (recording transactions, preparing financial statements) in Accounting I, then moves into managerial accounting (cost behavior, budgeting, performance analysis) in Accounting II. Consumer Behavior Examined how individuals and groups make purchasing decisions, drawing on psychology and sociology to inform more effective marketing tactics. Microeconomics Focused on individual economic agents (consumers, firms), exploring supply and demand, market structures, and price-setting mechanisms. Strategic Marketing Built on foundational marketing by teaching how to craft long-term plans that align with an organization’s vision, analyze competitive landscapes, and allocate resources for maximum impact. Social Marketing Applied marketing principles to promote social causes and behavior change (e.g., public health campaigns, sustainability initiatives), emphasizing ethical considerations and measurable outcomes.