Hadas Keinan
Human Resources Officer@Israeli Air Force
Live in IsraelNationality
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Summary
Monetization Lead | Mobile Games | LiveOps, Pricing & Economy Design. Monetization & Product Lead with a strong focus on mobile games and LiveOps.
I specialize in building and scaling monetization systems that balance player experience with strong business results.
I have hands-on experience owning game economy, pricing, IAP & ads monetization, LiveOps calendars, A/B testing, and feature launches, working closely with product, R&D, analytics, and marketing teams.
With a background in Industrial Engineering and several years in the mobile gaming industry, I’ve led initiatives from strategy to execution — turning data into decisions and ideas into measurable impact on ARPU, retention, and LTV.
I thrive in fast-moving environments, enjoy full ownership, and love building products from scratch or scaling them to the next level.
Currently open to Product / Monetization / Growth roles in mobile games.
Work experience
Head of Monetization & Product
Early stage2025.07-2026.01(7 months)Monetization Manager
Playtika2022.06-2025.08(3 years)Facilities & Real estate PO
Amdocs2019.11-2022.06(3 years)Project Manager
Mafil L.T.d2018.08-2020.01(a year)Human Resources Officer
Israeli Air Force2014.05-2017.09(3 years)
Educational experience
Sapir College
Bachelor's degree Industrial Engineering2015.01-2018.01(3 years)Ben-Gurion University of the Negev
Master of Science - MS Industrial Engineering2019.01-
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