Hadas Keinan

Human Resources Officer@Israeli Air Force
Live in IsraelNationality
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Summary

Monetization Lead | Mobile Games | LiveOps, Pricing & Economy Design. Monetization & Product Lead with a strong focus on mobile games and LiveOps. I specialize in building and scaling monetization systems that balance player experience with strong business results. I have hands-on experience owning game economy, pricing, IAP & ads monetization, LiveOps calendars, A/B testing, and feature launches, working closely with product, R&D, analytics, and marketing teams. With a background in Industrial Engineering and several years in the mobile gaming industry, I’ve led initiatives from strategy to execution — turning data into decisions and ideas into measurable impact on ARPU, retention, and LTV. I thrive in fast-moving environments, enjoy full ownership, and love building products from scratch or scaling them to the next level. Currently open to Product / Monetization / Growth roles in mobile games.

Work experience

  • Head of Monetization & Product

    Early stage
    2025.07-2026.01(7 months)
  • Monetization Manager

    Playtika
    2022.06-2025.08(3 years)
  • Facilities & Real estate PO

    Amdocs
    2019.11-2022.06(3 years)
  • Project Manager

    Mafil L.T.d
    2018.08-2020.01(a year)
  • Human Resources Officer

    Israeli Air Force
    2014.05-2017.09(3 years)

Educational experience

  • Sapir College

    Bachelor's degree Industrial Engineering
    2015.01-2018.01(3 years)
  • Ben-Gurion University of the Negev

    Master of Science - MS Industrial Engineering
    2019.01-
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