
GOUTAM MODAK
MARKETING HEAD
42 y/oBrand Manager/SupervisorLive in IndiaNationality India
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Summary
An integrated marketing communications professional with ability to
lead global as well as local marketing programs that contribute to
business growth, brand visibility and brand awareness. Recognized for
highly-effective communication programs.
Work experience
MARKETING HEAD
BRANDKRAFT
2014.08-Current(11 years)
Job Responsibilities:
Leadership and management of new business development, marketing and account
management
Proactive engagement with existing clients for effective delivery of the agreed targets for the
various brand marketing requirements.
Create and implement strategic business and marketing plans to incubate and scale businesses
Working with Business Managers for new client acquisition
Monitoring and managing client relationships
With a focus on a continuous improvement, and multi-level engagements, propose and develop
new marketing engagements
Delivering measurable business goals through brand marketing engagement.
HEAD MARKETING
RFIN
2014.04-2014.04
To position and market the financial products in Eastern and North Eastern part of India.
Getting the need assessment of the product among the target audience in place.
Generating interest among organic customers thereby enabling business.
Maintaining product line communication for B2B and B2C.
Setting up alliances with various insurance manufacturers for ensuring progressive distribution.
Competition analysis.
To organize ATL/BTL activities
Social Media Page management
Campaign and Design conceptualization
Educational experience
ST XAVIERS COLLEGE
MARKETING
2017.05-2018.06(a year)
POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION
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