Content Marketing & PR Coordinator @ AZZAS2154. Senior Content Designer working in marketing at Arezzo & Co. Responsible for leading strategically, creatively and innovatively, developing visual campaigns, defining and implementing visual communication strategies that drive brand growth and engagement. I am a Specialist in Emotional Design from Belas Artes in São Paulo, in addition to having a degree in Graphic Design, a technical course in fashion from the Instituto Federal de Brasília and several other courses that complement my education. In the Marketing at Cia Hering, I worked mainly as a link between the commercial brand and branding. I developed materials creatively and managed processes in order to tell interesting visual narratives. I was responsible for the demands of directing and creative direction of shootings for different objectives, from campaigns and lookbooks, to the e-commerce feed itself, to internal materials for B2B clients, among many others. In addition to my professional experience at Cia Hering in Marketing, I was also part of Trade Marketing, where I improved much of my knowledge in the customer journey and, mainly, taking into account my skills applied to the experience. In addition to several professional experiences at Grupo Dass, working for Fila, Umbro Brasil and AMARO, as well as head of an in-house agency, among others. My special feature as a professional is having a robust resume with over 9 years of experience in the fashion and retail sector, especially because I am very integrated from the most operational areas to design for fashion marketing: conception and development of Key Visuals, brand-content projects, creation of prints, graphic production of the most varied complexities, from catalogs/lookbooks to the simplest packaging, participation and direction in large events, planning and generation of content for social media, internal marketing actions, participation in PR and CRM activations, in addition to the fact that my training in fashion adds a lot to me in this long journey to make more effective and intelligent choices.