Work experience

• Pacific – Specialist - Digital Activation- HCP (Vietnam,职位:Korea and

  MSD

  2025.01-Current

  (a year)

  3 years 5 months (less than a year) 1. Campaign Execution & Content Deployment - Supported the rollout of HCP activation campaigns across digital channels, aligning with campaign objectives and content standards - Coordinated with media and creative teams to ensure timely and effective deployment of content 2. Channel Management & Optimization - Ensured seamless cross-channel execution (e.g., web, social media, email) for HCP campaigns - Collaborated with internal teams to implement mid-campaign adjustments based on performance insights 3. Personalization & Segmentation - Applied HCP segmentation and targeting to support personalized engagement campaigns - Assisted with cognitive profiling initiatives to tailor messaging for different HCP groups 4. Performance Tracking & Reporting - Collected and monitored campaign performance metrics, contributing to reporting for senior team members and stakeholders - Identified engagement trends and opportunities to optimize future campaign activities 5. Compliance & Collaboration - Maintained adherence to compliance and governance standards, ensuring audit readiness during campaign execution - Partnered with Senior Specialists and cross-functional teams to support smooth implementation and share best practices
• ICE Specialist | Channel Excellence

  ICE Specialist

  2023.11-2025.01

  (a year)

  (1 year 3 months) 1. Strategic Leadership & Governance - Formulated and aligned evolving governance frameworks, strategies, and policies across diverse markets and functions - Collaborated with legal and compliance teams to shape, implement, and update digital governance and content policies - Served as a key lead in crisis simulation planning and escalation management procedures 2. Cross-Functional & Stakeholder Collaboration - Partnered with corporate communications for content strategy, editorial planning, and alignment - Co-led strategy development and execution alongside Customer Intelligence, Omnichannel Marketing, and other cross-functional teams - Acted as the primary point of contact for media buying and content agencies to ensure aligned execution 3. Channel & Platform Expertise - Fostered strategic relationships with major channel platforms to drive impactful digital marketing content and distribution - Monitored platform innovations to identify opportunities for growth and optimization - Developed and implemented channel-specific strategies that supported broader marketing goals 4. Campaign Planning & Execution - Led end-to-end development and execution of regional and cross-market campaigns - Applied customer insights and omnichannel approaches to shape impactful messaging and distribution strategies
• ICE Specialist

  Savills Vietnam

  2022.07-2023.11

  (a year)

  (1 year 5 months) Vietnam
• Marketing Executive

  Savills Vietnam

  2021.07-2022.06

  (a year)

  1. Web & Content Management - Developed and implemented HTML landing pages for marketing campaigns - Managed and maintained the company website to ensure optimal user experience and performance - Created SEO-driven content through blog posts and news articles to increase web traffic and brand visibility 2. Social Media & Community Engagement - Planned and executed content calendars across platforms such as Facebook and LinkedIn - Engaged online audiences to maximize reach, interaction, and brand awareness 3. CRM & Marketing Automation (Salesforce) - Utilized Salesforce to organize and analyze customer data for actionable marketing insights - Designed and managed EDM templates for segmented and targeted email campaigns - Built automated lead-nurturing workflows using Salesforce Journey Builder 4. Event Marketing - Supported the planning and execution of corporate events to strengthen brand presence and community engagement
• Marketing Executive

  UseCASE VN

  2020.07-2021.04

  (10 months)

  - Planning and executing digital marketing strategies, including SEO, GoogleAds, and Social Media for Marketing Team. - Build company website and campaign landing pages. - Orient SEO keywords and content for Content Team. - Operate Social Media content, Facebook Ads. - In charge of email marketing: build template with HTML; schedule EDMs; analyze, and report data. - Report/work with SOLIDWORKS - Dassault Systèmes - Take part in other tasks: organize company's events; design and make videos for Youtube Channel.
• Marketing Junior & Front-end Developer

  SaiGonPixel Media

  2015.10-2019.06

  (4 years)

  (3 years 9 months) - Build front-end for clients based on the company's system (ASP.NET). - Design website interface (graphic), logos, and banners. - Consult website services such as SEO, content writing, Facebook/Google ads, email marketing, etc.

Educational experience

• University of Technology

  Computer Science

  2008.09-2012.06

  (4 years)

Certificates