Work experience

• VP France

  FRAMEN

  2025.02-Current

  (7 months)

  2 years 5 months
• Active Member - Commission DOOH Programmatique

  ZIN - Cosmetics

  2023.12-Current

  (2 years)

  (1 year 5 months)
• Co-Founder

  ZIN - Cosmetics

  2019.03-Current

  (6 years)

  (6 years 2 months) It has been centuries since argan oil became the core beauty secret of the Moroccan women. Nowadays, this liquid gold is listed among the most praised oils in the world. Extracted from the kernels of the Argan tree fruit in southwest Morocco, argan oil contains monounsaturated fatty acids, antioxidants, and vitamin E which makes it a one-of-a-kind product in skincare and hair treatment. By distributing a single-ingredient argan oil, we strive to share the secret of divine beauty which lies in the effective simplicity of the magical liquid.
• Director, GM France

  FRAMEN

  2024.01-2025.02

  (a year)

  (1 year 2 months)
• Head of France

  FRAMEN

  2023.01-2024.01

  (a year)

  (1 year 1 month) Working on the Internet of Screens
• Senior Sales Manager UK - Head of Sales France

  Framen - Part of Axel Springer group

  2022.12-2023.01

  (2 months)
• Global Product Marketing Manager

  Klox

  2021.09-2022.01

  (5 months)

  1 year 5 months Market the Product offers of the Adtech market. Pushing innovations and creating offers dedicated to several types of advertisers Music, Cinema, Sport, Gaming... • Training of sales teams on new advertising products • Creating content around Adtech (blog) : In-Game Ads, Audio... • Identify the needs and challenges of our customers • Improving the quality of advertising products : visibility, completion... • Partner relationship management : Media, Data, TV, Audio...
• Trader

  FRAMEN

  2021.06-2021.08

  (3 months)

  Programmatic Marketing RTB (DSP : AppNexus / Hawk / DV360 / AmazonDSP) - Deep understanding of Data, Semantics targeting, audiences SMO (Facebook / Instagram / Tiktok / Snapchat / Twitter / Pinterest) Google Adwords, Spotify Ad Studio, DisplayCE etc. Comptes gérés : ► SailGP, Universal Music, Sony Music, Nantes Tourisme, Théâtre National de Bretagne, Only Records, Live Nation, Gallimard, Harper Collins, FNAC, Le Pacte, Keolis, Alba Films, Cabaret Vert, Sud Concert, Allo Floride, UFO, Dargaud, etc.
• Publisher Manager

  Media Trader

  2020.09-2021.08

  (a year)

  - Analysis of audiences / formats and advertising investments - Constant monitoring of new publishers, formats and technologies on the market - Sourcing of new partners - Appointments and meetings with the agencies, market places and data partners - Negotiation of deals with partners - Collaboration with the Sales and Account Management teams on the marketing of new products - Participate in networking events: trade fairs, conferences, breakfasts ...
• Business Developer/Digital Marketing Intern

  casa madeco

  2019.03-2019.09

  (7 months)

  - Find sale channels, develop a partnership with Jumia, to sell online - Build the online shop on Jumia & Manage the partnership and sales - Digital Marketing Campaign (Social Networks, Sponsorised Posts, SEO,Adwords, Creation of a website) - Segmentation & Targeting, Identify and Implement KPI - Traffic Analysis through Google Analytics
• English Teacher

  Aihua International Education

  2017.10-2018.08

  (a year)

  Primary to High school (12-17)
• Digital Marketing/Finance/Accouting Trainee

  BMCE Capital

  2017.01-2017.06

  (6 months)

  - SEO & SEA, Tracking (Analytics) and Optimising the keywords (Adwords) - Define strategies for the makeover of 2 main websites - Community Management & Content creation for both websites & SN - Profitability Analysis & Cash flow analysis through reportings - Assets Management, Monitoring Budgets & Suppliers accounting
• VP

  MySchool+ Promotion

  2015.09-2017.01

  (a year)

  (1 year 5 months) - Manage the school association - Finding events, fairs where the school can present its programs. - Matching right students with right events. - Participate in some fairs - Present the school, the International Bachelor of Business Administration
• Trainee - Finance Reporting/Trading room

  OCP SA

  2016.06-2016.08

  (3 months)

  - Automatization of an Excel file that generates monthly reportings - Management of transaction with financial markets, negotiation - Financial reporting - Treatment of market operations through Excel - Management & Communication with externel partners (Bank etc.)

Educational experience

• Sup de Pub - INSEEC U

  sp5 chef de projet digital, publicite

  2020.01-2021.01

  (a year)
• 西南财经大学

  chinese language hsk4, etudes chinoises

  2019.01-2019.01
• SCBS

  in International Business Administration, Business international

  2015.01-2019.01

  (4 years)
• 西南财经大学

  Exchange year

  2017.01-2018.01

  (a year)
• lycee francais international louis-massignon

  sciences mathematiques

  2008.01-2015.01

  (7 years)

Certificates