Eigenbrakel, Wallonië, België

Grimbergen, Vlaanderen, België On 31/01/2025, I took an important step in my professional career. I founded my own management company with the goal of sharing my expertise within the broad graphic, media and advertising sector. The technical knowledge and wide network of customers, suppliers and partners that I have built up over the past 30 years enable me to offer added value to companies as a specialist with a focus on sales. I invest my energy and knowledge only in sustainable collaborations and look first and foremost for long-term partnerships.

Sint-Lievens-Houtem, Vlaanderen, België My role: - Sales management role with focus on synergy between Publi-FDM and the several entities of the group - Lead and restructure the Belgian sales team of approximately 10 persons - Provide guidance, training and mentorship to the sales team. - Ensure that goals are met and provide contribution to the overall success and sales targets. - Take structural and practical decisions that have an immediate impact on rentability. Company info: Publi-FDM, founded in 2015 and part of the Daddy Kate Group since 2023, specialised in visual communication and large-format printing. The company grew to become a reference within the advertising business in just a few years and offers a wide range of products, including banners, flags, (window) stickers, pop-ups, POS materials, packaging, signage, facade decorations and illuminated advertising, including installation and maintenance. Publi-FDM also operates a specialised web shop with ReclameOnline.be.

Creative Studio Manager Sign and Display Eigenbrakel, Wallonië, België My role: - Managing Sign and POS projects from initial idea to final completion. - Liaising with clients to understand business and project needs and technical feasability. - Assessing client briefs and assigning designers to a project. - Proofing and reviewing designs and checking documents before they are sent off. - Assisting on the creative production side when needed and meeting with team members for feedback - Creating and implementing monthly deadlines, project goals, expectations and workflows to ensure a smooth production process with on-time delivery. - Checking design studio cost per project/customer. 职位:Business Unit Manager (BUM) Sign and Display July 2020 - March 2025 (4 years 9 months) Eigenbrakel, Wallonië, België My role: - Extended BUM role with focus on synergy between both display and sign departments - Lead and restructure the Belgian sales team of approximately 15 persons - Provide guidance, training and mentorship to the sales team. - Ensure that goals are met and provide contribution to the overall success and sales targets. - Take structural and practical decisions that have an immediate impact on rentability. 职位:Business Unit Manager (BUM) Display November 2019 - July 2020 (9 months) Braine-l’Alleud Braine-l’Alleud, Wallonië, België Company info: Koramic Visual Communication is a printing group based in Belgium, The Netherlands and France specialized in the production and installation of textile, displays, Out-of-Home advertising, sign and set-up of major events for the European Commission. It is a merger of different complementary printing, advertising and event companies: Hecht, Creaset, Zebra-Graphics, Wollux, The Crew, Inpromo and IOC Printing, IOC Retail in France. My role: - Member of the management team - direct report to the CEO - BUM role with focus on Display = 3D cardboard Point of Sales materials - Lead and restructure the Belgian sales and design teams of approximately 7 persons - Provide guidance, training and mentorship to this sales and design teams. - Ensure that goals are met and provide contribution to the overall success and sales targets. - Take structural and practical decisions that have an immediate impact on rentability.

Brussel en omgeving, België Company info: Brightfish is the Belgian market leader in cinema advertising and commercializes a wide range of media channels in and around the Belgian cinemas. Brightfish is a part of the Kinepolis Group. My role: - Guide Marketing Directors, media agencies, film distributors in cinema advertising: both on and off screen. - Set-up and implement a brand new free standing digital screen network of approximately 100 screens before and after ticketing control in all Kinepolis, Euroscoop and White Cinema theaters. The digital screens have the option to create interactivity with the cinema visitors. - Find the right advertisers to sell this brand new and innovative network to. - Imagine and create interactive and gaming content in conjunction with the creative and IT department and sell the advertising space to advertisers such as Skoda, The Searchers, Radio Nostalgie,... - Collect and present data coming from the digital network to the customer and prove the performance. - Find the right solution and organize the transformation of an existing static out-of-home XL banner network outside and inside the Kinepolis theaters into LED backlite. Make it more interesting to new advertisers such as Peugeot, national and international film distributors such as Warner, Disney, The Searchers,... - Set up an online campaign follower tool for the scrolling 2m2 poster network and digital screens together with the IT-department. Present it to the customers.

Antwerp Area, Belgium Company info: GSI Printing is the largest company of its kind in Belgium and has a wide range of digital and lithp printing presses as well as finishing machines. Both can print and finish (flatbed) panels and roll materials (roll to roll) of up to 5 metres width. GSI Printing is able to offer a 360-degree solution at a competitive price in digital, offset and screen printing. Both for outdoor advertising and for point-of- sale and in-store communication. GSI Printing is now integrated in the Koramic Visual Communication group. My role: - Lead and restructure the Belgian internal sales team. - Provide guidance, training and mentorship to the internal sales team. - Part of the management team. - Report directly to and collaborate with the CEO on major accounts such as: Clear Channel Belgium, JC Decaux Belgium and France, Kinetic, Posterscope, Urban Media, Pop Media,... - Set sales quotas and goals. - Create sales plans, analyze data, asign sales territories and build up the right team. - Recruit new team members and coordinate the selection procedure. - Find the appropriate technical solution to transform JC Decaux's Out-of- Home panoramic 38m2 billboards into backlite. Coordinate the roll-out and installation together with the right partners and suppliers. - Find, develop, coordinate and present the right solution for Clear Channel Belgium's transformation of its 36m2 billboard network into an ecological and easy to replace bannering solution. - Work on fascinating and exciting projects for monumental advertising such as the wrapping of the Antwerp Tower together with AB Inbev and Tomorrowland.

Company info: MullerVisual Communication is a Grafiplaza connected company. GrafiPlaza is a full service multimedia communication centre in Amsterdam offering creation, print, POS development, Direct Mailing, online and so much more. The 18 connected partners allow the roll out and management of all communication projects from A to Z. My role: - As a new and solo working Account Manager for Belgium my mission is to develop a new sales area in a new country for this Amsterdam based printing company. - Responsible for the management and set-up of excellent sales relationships with print production managers in advertising agencies, print buyers and marketing managers of Belgian A-Brands. - Maintain the company's small but existing sales relationships in Belgium, so that they continue using the company for business and even expand their requests.

Antwerp Area, Belgium (Mechelen) Company info: Retail Communicators provides retail communication and POS solutions from concept to installation. Creation and print production of all visual communication for stores, brands and agencies in the most productive, functional, sustainable and inspiring way. My role: - Start-up from A to Z of a brand new Belux division agency together with 2 large international printing companies. London and Cologne based: K&L Druck and Augustus Martin ltd. - Creation of a brand new corporate identity – website – notoriety. - Handle all administration related to a start-up. - Write a prospection plan. - Active prospection and account management. - Understand the communication needs of customers and translate it into creative briefings and requests - Supervising quotes and orders and assure on-time and correct invoicing. - Keep all staff related administration up-to-date.

Company info: Thyssenkrupp Plastics Belgium is a division of the ThyssenKrupp Group, with activities in construction and industry. The viscom division distributes synthetic semi-finished products, aluminum profiles and LED lighting in the construction, industry and advertising sector (sign and display). Working area is the Belux. With stocks in Europe and North America, which offers customers a 'global service'. Thanks to its integrated international logistics system, it is possible to benefit locally from a very wide range of products. My role: - Responsible for the sales activities in the so-called Brussels-Halle-Vilvoorde and Hainaut region. - Give technical and product advice to a large number of printing companies. - Keep the decision makers of the purchase and production departments up to date about new products, innovative solutions and applications. - Inform sign makers about new LED lighting solutions. - Make sure the customer or prospect gets the right price offer for his/her project and off course an "on time" delivery.

Company info: Print & Display was a well-known company in the Belgian print and sign industry. The company, founded by the Van Sintjan family, was specialized in in- and out-store communication. GSI Printing was an assiociate company of Print & Display, which was located on the same production site. The sister company coordinated the digital printing activities for outdoor advertising and Point of Sales communication at the point of sale. Print & Display employed 68 people. Including GSI, the company had approximately 110 employees. Print & Display has continued

Company info: For more than 20 years, Fast Retail has profiled itself as a communication agency specialized in retail networks. The agency developes ideas that stimulate sales. Goal-oriented creativity that takes into account deadlines and budgets. Always in close consultation with our customers. Fast Retail is a division of the above-the-line agency Fast. My role: - Daily follow-up and practical coordination of promotional Point of Sales actions for major retailers and brands such as Krëfel, Equiform, Total-Fina, Douwe Egberts and Stanley. - Brainstorming with the creative team, supervise printing productions, launch advertising campaigns on radio and in magazines. - Present creative concepts and lay-outs to the customer and obtain an approval. - Organise the implementation of promotional activities on the POS (Point ofSales).

Company info: Hami Screen - Affiche Européenne is a large printing company, specialized in both screen and offset printing of Out Of Home advertising campaigns for the Belgian, Dutch, German and French market. My role: - Establish price offers for the printing of outdoor poster campaigns for Advertising Agencies and Brands. - Ensure a full package customer service with technical support. - Communicate directly with media buyers about deadlines. - Guide the customer with printing and colour advice.