Gel's Resume

Gel

LiveOps Product Manager

Live in Denmark

Nationality Denmark

Summary

Results-oriented LiveOps Specialist Project Manager with over 6 years of experience in game development, leveraging a diverse background in design, marketing, advertisement, and people management. Passionate about technology and games, I continuously seek innovative solutions and leadership growth, with a focus on driving product monetization, marketing content strategy, and leveraging data-driven insights for effective project execution. My ultimate goal is to enhance product quality and team engagement throughout the development lifecycle. I developed my skills in the free-to-play sector by initially focusing on the implementation and optimization of in-app purchase economies through LiveOps, and later expanded to expertise in ad monetization strategies. Key Contributions & Experiences: • Drove the planning, creation, and execution of core and monetization strategies through proactive collaboration with community & live support, analytics, marketing, and business development. • Orchestrated live operations across design, programming, and artist teams, managing daily and weekly priorities for optimal efficiency. • Spearheaded the development and ongoing maintenance of adaptable product roadmaps, ensuring alignment with evolving needs and constraints. • Conducted market research to stay informed about mobile gaming trends and identify potential opportunities. • Facilitated cross-departmental communication and implemented process improvements to streamline workflows.

Work experience

LiveOps Product Manager
SYBO
2024.06-Current
(2 years)
As the LiveOps Project Manager, I took ownership of delivering new features that significantly boosted player engagement and retention, contributing directly to the game's strategic direction. Collaborated closely with the marketing team to secure featuring opportunities, ensuring optimal visibility and growth for game content. Spearheaded strategies for collaborations encompassing other games, celebrities, and non-profit initiatives such as the Green Game Jam. Proactively partnered with game analysts to perform quantitative analysis, uncovering critical insights into product performance and revealing avenues for increased engagement and monetization. Applied A/B and multivariate testing methodologies to optimize game retention, engagement, and monetization metrics. Show less
LiveOps Coordinator
SYBO
2022.10-2024.06
(2 years)
At Sybo, I collaborate with a talented team to consistently enhance the Subway Surfers player experience. Strategically planned and executed LiveOps content to optimize player engagement and enhance user experience. Collaborated cross-functionally with Design, Marketing, Engineering, QA and Player support teams to implement data-driven solutions. Achieved measurable impact boosted IAP performance and Ad engagement through data-driven game data adjustments. Streamlined the gamedata setup process, directly contributing to the development of an automated system. Show less
LiveOps Product Manager
Gamesmart Asia Limited
2019.04-2022.09
(3 years)
I led LiveOps operations at Gamesmart Asia Limited in Shanghai, China, focusing on player satisfaction and engagement. By collaborating with data scientists, I optimized monetization strategies and produced engaging market content to support player acquisition, retention and IAP growth. Shaped feature and update roadmap, ensuring alignment with operational needs and player expectations. Oversaw the successful localization of the game, ensuring cultural relevance and a positive impact. Show less
Motion Media Coordinator
PRAVY
2016.04-2018.09
(2 years)
Directed cross-functional teams (Account Management, Strategy, Data & Analytics, UX, Social, Creative, & Web Development) to deliver marketing and advertising campaigns across broadcast, digital, and media channels (YouTube, Vimeo, Facebook, etc.). Served as the primary client contact, responsible for media planning, budget management, and cost negotiation. Managed projects from concept to launch, while also providing hands-on animation and creative support. Mentored a team of 10 to uphold design standards and supported company growth initiatives with new partners. Show less
Project Manager
Pivot Produtora Interativa
2012.09-2016.05
(4 years)
Drove successful video and digital content projects (ads, GIFs, HTML5, Social media games) for leading brands like Colgate, Always, and Budweiser, in partnership with agencies such as Africa and Leo Burnett. Oversaw all production aspects, ensuring alignment with client goals and brand consistency.
Motion Designer
Digital Box
2011.09-2012.09
(a year)
Flash animation for clients such as Samsung, Fiat, Absolut, Bio Ritmo, Graac, in collaboration with agencies like AlmapBBDO, Click, Possible, Livead, Leo-burnett and Garage.
Motion Designer
Wunderman
2011.01-2011.08
(8 months)
Flash animation for clients such as Nokia, Tam and Vivo.
Motion Designer
Fábrica do Design
2010.03-2011.01
(a year)
Flash animation and assistant programming AS2 and AS3.
Estágiário - Trainee
CPTN
2009.08-2009.12
(5 months)
Creating folders, logos, banners and layout.

Educational experience

Universidade Bandeirante de São Paulo
Design - Product Design and Visual Programming, Prototype interactive products, leveraging the power of visual programming