- Leading business development for soft magnetic parts (nanocrystallinecores), EMC components, RCDs, and inductive components across the Asia- - Developing and executing sales strategies to grow market share and expand partnerships with major power electronics companies - Engaging in frequent on-site visits with customer R&D and procurement teams to support design-in efforts and drive commercial discussions - Acting as a strategic point of contact for key accounts—strengthening relationships, identifying new opportunities, and supporting long-term growth - Collaborating closely with internal teams (engineering, R&D, marketing,and senior leadership) to deliver tailored solutions and enhance customer satisfaction - Conducting ongoing competitive analysis to stay ahead of trends and refine value propositions - Focused on improving the overall customer experience and enabling cross- functional alignment for smoother project execution

6 years 2 months - Oversaw business development efforts and international market strategy for ferrite components - Delivered detailed performance reviews and strategic forecasts to senior management - Developed marketing strategies and sales initiatives to support new product launches - Built and maintained relationships with global partners, agents, and key customers - Supported project execution across sales and marketing teams with technical insights and strategic planning - Managed customer lifecycle from initial outreach to post-sales support

- Led international sales initiatives, focusing on key accounts and strategic markets - Coordinated closely with cross-functional teams to align operational planning with global customer expectations

(4 years 8 months) - Drove export sales, maintained client relationships, and supported overseas partners with product and project knowledge - Played a key role in expanding customer base and executing long-term account strategies

- Supported new product development by coordinating between sales and production teams - Managed promotional materials, organized sample dispatches, and ensured client readiness for launches - Delivered end-to-end support for sales initiatives and internal project alignment