Summary

Work experience

• Key Account Manager

  Cygnett

  2024.10-Current

  (2 years)

  Own commercial planning, forecasting, and joint business plans.Deliver revenue, profitability, and ranging objectives. Develop retailer growth strategies. Execute national product launches. Lead cross-functional planning across sales, marketing, and operations.
• Head of Suunto APAC

  Suunto APAC

  2019.04-2023.05

  (4 years)

  Leading the APAC team across 13 countries, responsible for total sales & marketing pen 2020 due to strong strategic planning throughout the pandemic Led commercial strategy across Asia Pacific markets. Managed distributor and retail partner relationships across multiple APAC countries. Lead, coached and developed a high-performing team of 10 sales and marketing professionals across APAC, building capability, driving accountability and delivering strong commercial outcomes. Owned regional sales forecasting, budgeting, and commercial planning. Delivered annual revenue and profitability targets across APAC. Executed regional product launches in collaboration with global headquarters. Led cross-functional teams across sales, marketing, and eCommerce. Developed and implemented new distribution strategies improving operational efficiency. Presented regional performance and forecasts to global leadership. Responsible for full regional P&L and over $50M in revenue
• General Manager ANZ

  Razer Inc

  2018.07-2019.04

  (10 months)

  At Razer, I lead the local team to reinvigorate the brand and reset the relationships with our key partners Appointed to lead the Australian and New Zealand business during a period of commercial transformation. Developed and executed the national commercial strategy across sales, marketing, and retail. Rebuilt strategic relationships with key retail partners including JB Hi-Fi, Harvey Norman, and leading specialist retailers. Drove premium brand positioning through integrated retail, marketing, and channel initiatives. Partnered with global headquarters to align local execution with international business objectives. Led cross-functional teams across sales, marketing, and operations to improve commercial performance. Established long-term growth plans focused on sustainable market expansion rather than short-term promotional activity. Managed business planning, forecasting, and execution against commercial objectives.
• National Account Manager

  Belkin International

  2015.07-2018.03

  (3 years)

  Belkin approached me to return to the business post a personal move to Australia, to rebuild some key retail partnerships Managed strategic national retail partnerships including The Good Guys, Officeworks, Bunnings, Target and Myer. Negotiated annual commercial agreements, promotional programs and joint business plans. Delivered sales growth while maintaining profitability and P&L accountability. Developed retailer-specific commercial strategies to maximise ranging, merchandising and market share. Led cross-functional collaboration across marketing, supply chain, finance and product teams. Designed and delivered national retail training programs to strengthen product knowledge and sales capability. Built long-term executive relationships with key retail stakeholders. Identified new commercial opportunities to expand distribution and increase category penetration.
• National Account Manager

  Logitech At Logitech

  2014.12-2015.07

  (8 months)

  Managed business relationships with a number of key retailers. Executed sales strategy. Achieved key sales and profitability targets. Ensured both the training and instore experience of our products met brand expectations.
• Account Manager

  LG Electronics

  2012.11-2014.12

  (2 years)

  Responsible for managing store level sales across Harvey Norman, JB Hi-Fi and The Good Guys. Built brand knowledge and confidence through training and relationships. Found building brand knowledge and confidence to be the most rewarding part of the role.
• Account Manager

  Belkin International New Zealand

  2011.06-2012.11

  (a year)

  Building valuable store relationships to increase sales and drive product attach. Providing regular training to drive sales. Executing merchandising plans to improve customer experience.
• Regional Store Manager

  Michael Hill

  2009.12-2011.06

  (2 years)

  I managed a very successful high-profile stores, managing a high number of staff. Day to day coaching on customer experience and sales was a key component of the role. I was also first line support for 2 other stores.
• Area Manager

  Flexirent Capital Limited

  2007.04-2009.12

  (3 years)

  Responsible for building the leasing business in Harvey Norman and Noel Leeming. Focused on building strong relationships. Emphasized the importance of consistent training.