Fernanda Hagen Mercaldi's Resume

Fernanda Hagen Mercaldi

Marketing Coordinator@Audi do Brasil | Executive Projects Consultant - CEO Office@Audi do Brasil

Nationality

Summary

Marketing Coordinator @ Audi do Brasil | Luxury & Fashion Marketing Communication. With over eight years of experience in the premium automotive industry, working with leading brands such as Porsche and Audi, I have developed a diverse background across product and pricing management, marketing, and project management. My expertise includes brand strategy development, luxury marketing, and customer experience optimization, supported by an academic foundation in business, fashion marketing, and luxury market management. Currently, I oversee executive projects in the CEO Office and lead the Marketing team, driving brand equity, market growth, and business performance through data-driven insights and cross-functional collaboration. Passionate about innovation, digital transformation, and brand storytelling, I strive to craft impactful brand experiences that strengthen customer loyalty and elevate market presence. I bring a deep understanding of the luxury consumer mindset, competitive positioning, and go-to-market strategies within the high-end automotive and lifestyle sectors.

Work experience

Marketing Coordinator
Audi do Brasil
2025.06-Current
(a year)
Executive Projects Consultant - CEO Office
Audi do Brasil
2025.02-Current
(2 years)
Senior Executive Projects - CEO Office
Audi do Brasil
2023.07-2025.02
(2 years)
Senior Marketing Analyst
Audi do Brasil
2022.01-2023.07
(2 years)
Pricing and Market Intelligence Analyst
Audi do Brasil
2021.03-2022.01
(a year)
Customer Relationship Management Analyst
Porsche Brasil
2020.08-2021.03
(8 months)
Product Marketing Analyst
Audi do Brasil
2019.01-2020.08
(2 years)
Product Marketing Intern
Audi do Brasil
2017.10-2019.01
(a year)
Digital Marketing Intern
Stanley Black & Decker, Inc.
2016.12-2017.08
(9 months)
International College Program
The Walt Disney Company
2015.12-2016.02
(3 months)

Educational experience

Istituto Europeo di Design - IED São Paulo
Master's degree Fashion Marketing & Communication
2021.01-2023.01
(2 years)
ESPM Escola Superior de Propaganda e Marketing
Postgraduate Degree Luxury Market Management
2019.01-2019.01
Pontifícia Universidade Católica de São Paulo
Bachelor of Business Administration - BBA Business Administration and Management General
2015.01-2018.01
(3 years)